Company Description Bard & butter is a creative collective focused on challenging conventional thinking around content and brand-building, rather than chasing algorithms and trends. The team is dedicated to cutting through noise with strong narrative, clear positioning, and a touch of irreverence. Work is driven by precision and purpose, with an emphasis on crafting ideas that are both thoughtful and effective. Bard & butter is building a content culture that values intellect over influence and meaningful ideas over superficial impressions, offering brand professionals a space to shape distinctive, idea-led work. Role Description The Brand Strategist will work in office in Mumbai in a full-time capacity, collaborating closely with creative, content, and client teams to define and sharpen brand positioning across projects. Day-to-day responsibilities include conducting market and audience research, analyzing competitive landscapes, and translating insights into clear brand strategies, narratives, and frameworks. The role involves developing brand platforms, tone of voice guidelines, messaging architectures, and creative briefs that guide campaigns and content across channels. The Brand Strategist will participate in strategy workshops, client presentations, and internal brainstorms, ensuring that every brand expression is aligned with the core idea and long-term vision.



The individual will also monitor performance, refine strategies based on results and feedback, and contribute to building Bard & butter’s broader thinking culture. Qualifications
• Strong foundation in Brand Strategy and Brand Development, with experience turning insights into clear positioning and narratives.
• Practical experience in Branding and Brand Management, including working with visual and verbal identity systems across touchpoints.
• Excellent Communication skills, with the ability to present complex ideas simply and collaborate effectively with cross-functional teams.
• Ability to conduct and synthesize qualitative and quantitative research, understand cultural trends, and identify strategic opportunities.
• Proven experience in a strategy, planning, or brand-focused role within a creative, consulting, or marketing environment.
• Comfort working on-site in Mumbai in a fast-paced, ideas-driven setting, with strong organizational and time-management skills.
• Bachelor’s degree in Marketing, Communications, Design, Psychology, Business, or a related field, or equivalent practical experience.
• Experience crafting narratives for digital-first brands, content-led campaigns, or creative collectives is an advantage.
• F&B; Background or Experience is mandatory.

📌 Brand Strategist (Mumbai)
🏢 Bard & butter
📍 Mumbai