21 Oct
|
Azentio
|
Chennai
About Azentio
Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i
Infotech, Candela Labs, Beyontec Technologies and Path Solutions. Azentio
Software provides mission critical, vertical-specific software products for
customers in banking, financial services and insurance verticals and includes
key products such as KASTLE™ (Universal Lending),
AMLOCK™ (Anti-Money Laundering & Compliance software suite), iMal, PREMIA™
Astra (Core Insurance software), ORION™ (Enterprise Resource Planning software)
and MFUND Plus™ (Asset Management platform). Azentio has over 800 customers in
more than 60 countries, with a team of over 2,300 employees across offices in
12 countries (and growing) globally and is wholly owned by Funds advised by
Apax Partners.
Azentio offers a comprehensive range of products – serving core operations to
modern digital needs – for the financial services industry. Our deep domain
knowledge and solutions in financial services extend across insurance, retail
and corporate lending, Islamic Banking, anti-money laundering and asset
management. In addition, Azentio proudly serves mid-market
enterprises across the Middle East, Africa, Asia Pacific, and India with a
comprehensive ERP solution.
At Azentio, we believe that growth is a continuous journey. We believe that
each step of this journey must be taken by committing to excellence -
excellence in our products, our services, our ideas, and our people.
Job Title: Senior Executive - Field Marketing (ERP Solutions)
Location: Chennai / Bangalore
Experience: 4-6 Years
Function: Marketing
Industry Preference: ERP / Enterprise Software / SaaS / B2B Technology
ERP Experience: Preferred but not Mandatory
Role Summary:
We are seeking a agile and results-oriented Senior Executive - Field
Marketing to drive demand generation, customer engagement, partner marketing
initiatives, and regional marketing programs for our ERP and enterprise
software solutions.
The ideal candidate will have experience executing B2B marketing campaigns,
events, webinars, customer engagement programs, and lead generation initiatives
that contribute directly to sales pipeline growth.
Candidates with experience
in ERP, SaaS, enterprise applications, or technology products will have an
added advantage.
What will you do?
Demand Generation & Pipeline Creation
* Plan and execute regional marketing campaigns to generate qualified leads
and sales opportunities.
* Collaborate closely with sales teams to align marketing initiatives with
revenue goals.
* Drive inbound and outbound demand generation programs across digital and
offline channels.
* Monitor campaign performance and optimize activities to maximize ROI and
pipeline contribution.Events & Customer Engagement
* Organize and execute customer events, roundtables, executive briefings,
roadshows, seminars, and industry conferences.
* Coordinate webinars, product launches, thought leadership programs, and
solution showcase events.
* Manage event logistics including vendor management, venue coordination,
marketing collateral, and attendee engagement.
* Develop post-event nurture programs to convert attendees into qualified
opportunities.Partner & Channel Marketing
* Support channel partner marketing initiatives and co-marketing campaigns.
* Work with partners to drive awareness, lead generation, and customer
acquisition.
* Assist in developing partner marketing toolkits, campaign kits, and sales
enablement assetsContent & Campaign Management
* Collaborate with product marketing teams to create campaign messaging,
case studies, customer success stories, and marketing collateral.
* Manage email campaigns, landing pages, social media promotions, and event
communications.
* Ensure consistent brand messaging across all customer-facing activities.
Analytics & Reporting
* Track campaign effectiveness using key marketing metrics.
* Measure lead generation, conversion rates, marketing-qualified leads
(MQLs), and pipeline contribution.
* Prepare regular reports and dashboards for sales and leadership teams.
* Utilize CRM and marketing automation platforms to manage campaign
activities and reporting.
What skills required?
* Bachelor's degree in Marketing, Business Administration, Communications,
or related field.
* 4-6 years of experience in Field Marketing, Demand Generation, Marketing
Programs, Event Marketing, or Campaign Management.
* Experience supporting B2B technology, SaaS, ERP, Cloud, Enterprise
Applications, or IT services organizations.
* Strong stakeholder management skills with the ability to collaborate
across sales, product, partner, and marketing teams.
* Excellent communication, presentation, and project management skills.
* Experience managing multiple campaigns and events simultaneously.
Preferred Qualifications
* Experience in ERP solutions such as SAP, Oracle, Microsoft Dynamics,
Infor, NetSuite, Epicor, Sage, or similar enterprise platforms.
* Knowledge of industries such as Manufacturing, BFSI, Retail, Distribution,
Supply Chain, Healthcare, or Enterprise Services.
* Familiarity with CRM and marketing automation platforms such as
Salesforce, HubSpot, Marketo, Zoho, or Microsoft Dynamics CRM.
* Experience managing regional marketing programs across India or
international markets.
What we Aim for?
Azentio aims to be the leading provider of Banking, Financial Services &
Insurance (BFSI) & Enterprise Resource Planning (ERP) software products in Asia
Pacific, Middle East & Africa & United States. We will achieve this by:
* Providing world class software products, built on the latest technologies.
* Providing best in class customer service, built on a deep understanding of
our domains and local nuances.
* Being an employer of choice, attracting high quality talent.
* Achieving top quartile growth and margins.
Azentio Core Values:
Customer centricity - Put customers at the center of everything
Innovation - Keep looking for a better way
Accountability - Own your work, end-to-end
Results - Focus on outcomes, not just effort
📌 Senior Associate - Field Marketing (Chennai)
🏢 Azentio
📍 Chennai