Key Responsibilities
Driving the rapid growing business of e-commerce and delivering the overall business for the channel
Engaging with the Key Customers by building robust business relationship to develop and deliver JBP
Planning and implementing the 6P Strategy with the customers
Engaging with Brand and Digital teams to integrate and implement the brand strategies online
Engaging with the field/ operations team to ensure business deliveries
Explore Potential business formats and stay on trend on ever evolving trends
Identifying impactful insights through engagement with platforms and using analytics tools
Functional linkages
Internal: Brand Managers, Regional Managers, Customer development managers, commercial team, Area Managers, Analysts, eCommerce team, Digital Marketing, etc.
External: Customers ( all functions), Stockists, Vendors/ 3P Agencies, Marketing agencies, ecommerce agencies
Key Accountabilities (A collection of duties and/or responsibilities assigned) :
Accountability
Related Activities
Sales and Shares Targets
Achieving Customer Level and category-level sales values to deliver the Net Sales planned for the year
Deliver higher share than offline for all our categories
Customer Engagement
Continuous engagement with the customers, driving JBP and T2T engagement with them.
Managing Customer
Claims and processing them in timely manner.
Executing the 6P Strategy
Ensuring all the 6P's are implemented as aligned in the quarterly Grids including Promotions, activations, Content, pricing, visibility implementation
Analytics and Sharing Best Practices
Sharing of learning's and best practices to build Future ready organization
Using the Offtakes and results of activations to build a strong CP Learning on what works and what doesn't
Using tools to identify insights to build long term plans
Identify current models that are developing in the ecommerce market and share with larger organization
Promo & Budget Planning
Planning Customer level spends and ensuring P&L; at customer level is maintained
Operational efficiencies
Owning Customer level Commercial business planning(CBP) to ensure