Company Description

Deme by Gabriella is a contemporary fashion label renowned for blending bold femininity with effortless elegance. Founded by Gabriella Demetriades, it is celebrated for its striking silhouettes, elevated essentials, and luxe occasion wear. With a diverse range of offerings—Ready-to-Wear Collections, Resort & Occasion Wear, Bridal Couture, and Custom Styling Services—Deme caters to confident and contemporary individuals.

Every piece is thoughtfully crafted in-house, ensuring premium quality, creative integrity, and a seamless customer experience across Indian and global markets. Deme embodies a celebration of women who exude style, strength, and individuality.

Role Description

This is a full-time, on-site position based in Mumbai for a Graphic Designer & Visual Content Lead (AI-Native). The role involves creating visually captivating designs and leading graphic design initiatives to align with the brand's identity. We’re looking for a highly creative, AI-savvy Graphic Designer who lives and breathes visual storytelling. This role goes far beyond static design — you’ll be shaping how the brand looks, feels, and moves across every digital touchpoint.

Key Responsibilities
Own the visual identity of the brand across digital, social, e-commerce, campaigns,



and launches
Design high-quality assets for:
Instagram (posts, reels covers, stories)
TikTok & short-form video thumbnails
Pinterest (idea pins, long-form visuals)
Substack / long-form editorial graphics
Website, emails, lookbooks, ads
Create and edit short-form video content (Reels, TikTok, Shorts)
Collaborate on creative direction & campaign ideation
Stay ahead of global design, fashion & content trends

Use AI tools to:
Speed up concept development
Generate visual ideas, moodboards & variations
Enhance workflows (image generation, background extensions, retouching, motion)

Required Skills
Solid command of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects / Premiere)
Excellent video editing & motion design skills
Proven experience with AI design tools (Midjourney, Firefly, Runway, ChatGPT, etc.)
Solid typography, layout & colour sensibility
Deep understanding of social-first design
Ability to translate brand DNA into consistent, elevated visuals

Bonus
Experience in fashion / luxury / lifestyle brands
Motion graphics & animation skills
Ability to shoot basic content (iPhone / DSLR)

📌 Graphic Designer & Visual Content Lead Ai Native Mumbai
🏢 Deme by Gabriella
📍 Mumbai