Influencer Marketing SpecialistLocation: Okhla Phase 2, New Delhi

Job Type: Full-time | In office

Experience: 1–2 years

About the RoleTechie is looking for an Influencer Marketing Specialist to build and scale our creator ecosystem across Instagram, YouTube and other relevant platforms.

You’ll be responsible for identifying the right creators, managing outreach and negotiations, executing campaigns end-to-end, and measuring what actually works. We’re looking for someone who understands creator culture, follows social trends closely, and can turn influencer collaborations into meaningful brand awareness, engagement and sales.

What You’ll Do
Discover and shortlist creators across tech, gaming, productivity, lifestyle and student communities
Reach out to influencers through Instagram, email, WhatsApp and calls
Manage both paid and barter collaborations
Negotiate commercials, deliverables, timelines and usage rights
Create campaign briefs and coordinate product seeding
Manage influencer campaigns from outreach to content publication
Review creator profiles for audience relevance, engagement quality and brand fit
Track campaign performance including views, reach, engagement, clicks and conversions
Identify high-performing creators for repeat and long-term partnerships




Build and maintain an organised influencer database
Work closely with the content, social media, performance marketing and e-commerce teams
Track trends, viral formats and emerging creators to identify recent campaign prospects
Contribute ideas for product launches, festive campaigns and creator-led content

What We’re Looking For
1–2 years of experience in Influencer Marketing, Creator Partnerships or Social Media Marketing
Hands-on experience sourcing and approaching influencers independently
Solid understanding of Instagram Reels, YouTube Shorts and creator-led content
Good communication, negotiation and follow-up skills
Ability to evaluate creators beyond follower count
Comfortable managing multiple collaborations simultaneously
Basic understanding of influencer marketing metrics and campaign performance
Strong ownership and execution skills

Experience with D2C, consumer electronics, technology, gaming or e-commerce brands would be an advantage. About TechieTechie is a growing consumer electronics and laptop accessories brand offering products across laptop batteries, chargers, cables, converters, networking accessories, laptop stands, cooling solutions, and other computer accessories.

📌 Influencer Marketing Specialist Delhi
🏢 Techie
📍 Delhi