Key Responsibilities
Marketplace Advertising (Amazon, Flipkart, Blinkit, Nykaa):
Plan, launch, and scale advertising campaigns across Amazon, Flipkart, Blinkit, Nykaa, and other marketplaces.
Manage Sponsored Products, Sponsored Brands, Sponsored Display, keyword, product, and platform-specific ad campaigns.
Conduct keyword, search-term, and competitor research to identify high-converting opportunities.
Monitor and optimize campaigns based on ACOS, TACOS, ROAS, CTR, CPC, conversion rate, and overall sales performance.
Marketplace Growth & Optimization:
Optimize bids, budgets, placements, targeting, and campaign structures to improve advertising efficiency.
Identify growth prospects through campaign data, keyword trends, competitor analysis, and category insights.
Plan and execute ad strategies for current launches, hero SKUs, promotions, and major marketplace sale events.




Track performance across SKUs and platforms and allocate budgets based on ROAS, sales, and growth potential.

Key Requirements
Hands-on experience managing performance marketing campaigns on Amazon, Flipkart, Nykaa, Blinkit, or other marketplaces.
Solid understanding of marketplace advertising, keyword targeting, bidding, placements, and campaign optimization.
Ability to analyze ACOS, TACOS, ROAS, CPC, CTR, CVR, and sales data to optimize campaigns for profitable growth.
Experience working with D2C brands or e-commerce businesses is preferred.

Bonus
Experience in skincare, beauty, or consumer brands.
Familiarity with marketplace analytics tools such as Helium 10, Jungle Scout, or similar platforms.

📌 Performance Marketing Manager Marketplace/ Ecommerce Gurugram (India)
🏢 Sera Natural
📍 India