Scope of Business:

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Develop and keeping up-dated an Account Plan, develop business plan for HORECA.

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Handle Primary Sales as well as Secondary Sales.

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Generate the business through visiting Clients personally and meeting them time to time for getting repeat sales.

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Meeting Chef and Purchase managers, Executives, Owners of Hotels and Restaurants in assigned territory.

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Maintaining Customer Data.

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Client Meeting and Client Presentation.

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Understanding Client needs and suggesting appropriate product and services.

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Resolving problem and issues in the market and do trouble shooting if there is any complaint in the product.

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Working with the chefs &
Regular meetings and follow-ups with top officials including F&B; Manager, Chefs and Purchase decision makers of esteemed chain and group for local tie ups.

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Handle the team of distributor salesman & company representative on time to time basis

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Ability to sell the product basket offerings

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Tracking of Tenders and generate business

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Networking with Local bodies like Aahar & other food expos on time to time basis

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Co-ordinate with C&F; / CSA for supply of orders & timely deliveries

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Co-ordinate with Factories for demand planning and tracking of supply

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Custodian for Claim Management of Region





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Develop the Niche channel set-up for – 5 star Hotels / Offshore / Railway &
Flight catering / CSD &
CPC Canteens


Inputs to NPD team for the customized product offering for the key clients and ensuring product availability as per agreed timelines

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Establishing the Commercial check points and quick churning of payments w.r.t. industry current practices

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Sampling &
Product trials with Presentations to Key stakeholders on time to time basis

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Liasioning with Key stakeholders for upcoming requirements and back up plans for catering the same.

Profile expected:


Expert in FMCG products.

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Solid market working and execution skills on the ground with a deep understanding of the local market, customers and their preferences.

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Robust skills and experience in Sales and Distribution.

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Should have excellent relationship with the customers / retailers in his market.

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Real capacity of execution in the field.

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Sharp, focussed and positive attitude.



Experience 3 to 8 Years with minimum 3+ years in the same capacity.

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Exhibit leadership qualities with potential of development to Area Sales Manager position.

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Local languages and English are must.

📌 Senior Sales Horeca Executive Surat (India)
🏢 lactalis india
📍 India