Job Description: Social Media Head – Bangla Digital

Location: Kolkata, West Bengal
Experience: Minimum 5 years
Reporting To: Bangla Head - Editorial (Digital)

Role Overview

Lead social media strategy, audience growth, content distribution, and monetisation for the leading print media house across West Bengal and Kolkata, building a solid, commercially sustainable digital presence.

Key Responsibilities
Manage and grow the brand across YouTube, Facebook, Instagram, X, and other relevant social media platforms.
Develop platform-specific strategies to increase reach, followers, engagement, video views, and audience retention.
Plan and execute social-first content, including reels, shorts, news videos, interviews, live programmes, and podcasts.
Develop monetisable video and podcast formats and drive revenue through platform monetisation, sponsorships, and branded content.
Analyse platform performance, track KPIs, benchmark competitors, and implement data-driven growth strategies.
Coordinate with editorial, video, ground reporting,



and business teams for timely content delivery and integrated campaigns.
Stay updated on social media trends, algorithms, and emerging content formats.

Candidate Profile
Graduate/postgraduate in Journalism, Mass Communication, Digital Marketing, or a related field preferred.
Minimum 5 years of relevant experience, preferably in digital news media.
Proven track record in growing social media channels and generating video views and monetisation revenue.
Solid understanding of digital media business, video production, podcast development, and audience analytics.
Familiarity with Bengali news, West Bengal's audience preferences, and regional trends.
Creative, analytical, and result-oriented, with solid coordination and leadership skills.

Key Performance Indicators

Social media audience growth, reach and engagement, YouTube views and watch time, successful video/podcast development, and achievement of agreed monetisation and revenue targets.

📌 Social Media Head Bangla Digital Kolkata
🏢 ileadHR Career
📍 Kolkata