Digital Marketing Specialist – B2B Lead Generation (UAE Market)

Industry: Audit, Accounting, Tax & Business Consultancy
Experience: 5+ Years (Mandatory)
International Experience: Mandatory, preferably in the UAE/GCC market

Job Overview

We are seeking an experienced Digital Marketing Specialist with a proven track record of generating qualified B2B leads for audit, accounting, taxation, financial consultancy, VAT, corporate tax, or business setup firms.

Candidates must have 5+ years of digital marketing experience, including 3–5 years in the relevant industry and hands-on international marketing experience, preferably targeting UAE and GCC markets. Candidates without relevant industry and international experience will not be considered.

Key Responsibilities
Plan, manage, and optimize Google Ads and Meta Ads campaigns for B2B lead generation.
Develop SEO strategies, conduct website audits, and improve organic rankings.
Perform keyword research for accounting, audit, tax, VAT, and business setup services.
Manage GA4, Google Tag Manager, Google Search Console, and conversion tracking.
Optimize landing pages, campaign performance, and lead conversion rates.
Monitor CPL, ROAS, campaign ROI, and lead quality.
Prepare weekly and monthly performance reports with actionable insights.




Manage marketing budgets independently and work toward lead generation and revenue targets.

Mandatory Requirements
Minimum 5+ years of digital marketing experience.
3–5 years of experience marketing audit, accounting, taxation, financial consultancy, or business setup services.
Mandatory international marketing experience, preferably in the UAE or GCC market.
Robust expertise in Google Ads, Meta Ads, SEO, GA4, GTM, and Google Search Console.
Proven experience generating qualified B2B leads in international markets.
Robust analytical, reporting, and campaign optimization skills.
Ability to independently manage campaigns, budgets, and performance targets.

Preferred Qualifications
Google Ads or Meta Ads certifications.
Experience with CRM and marketing automation tools.
A portfolio demonstrating successful international lead generation campaigns.
Experience marketing qualified services in the UAE.

Key Performance Indicators (KPIs)
Qualified leads generated and lead quality.
Cost per Lead (CPL) and Return on Ad Spend (ROAS).
Organic traffic and keyword rankings.
Conversion rate and revenue contribution.

Pay: ₹50,000.00 - ₹900,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist Jaipur
🏢 Swenta global
📍 Jaipur