Remote: Hybrid

Location- Pune (Hybrid/On-site)About DheyaDheya is a leading career development and guidance organization committed to helping students, specialists, and institutions make informed career decisions through creative career guidance solutions. We are looking for a performance-driven Digital Marketing Specialist to generate high-quality leads and support business growth.About the RoleWe are seeking a results-oriented Digital Marketing Specialist with expertise in lead generation. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns that generate qualified leads for both B2B and B2C businesses.This is a highly accountable role where the candidate will own the lead generation function and work closely with the sales and leadership teams to drive measurable business outcomes.Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, YouTube,



and other relevant platforms.Generate high-quality B2B and B2C leads through paid and organic channels.Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and performance marketing campaigns.Develop and implement SEO and content marketing strategies to increase website traffic and lead generation.Create and optimize landing pages to improve conversion rates.Who We're Looking For3–7 years of experience in Digital Marketing with a strong focus on lead generation and performance marketing.Proven track record of generating qualified leads and improving campaign ROI.Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics.Solid understanding of SEO, SEM, email marketing, content marketing, and conversion rate optimization.Experience with CRM and marketing automation tools is preferred.

📌 Digital Marketing Specialist – Lead Generation Pune
🏢 Dheya Career Mentors (India
📍 Pune