Assistant Marketing Manager – FMCG (Edible Oil)

Location: Pitampura, Delhi
Experience: 8–10 Years
Salary: ₹45,000 – ₹50,000 per Month
Industry: FMCG – Edible Oil

Job Responsibilities
Develop and execute ATL & BTL marketing strategies for edible oil products.
Plan and manage brand promotions, advertising campaigns, and market activation activities.
Handle trade marketing, dealer/distributor promotions, and consumer engagement programs.
Coordinate with sales teams to support business growth and achieve marketing objectives.
Conduct market research and competitor analysis to identify recent opportunities.
Plan and execute promotional schemes, product launches, exhibitions, and events.
Manage marketing budgets, vendors, agencies, and promotional materials.
Track campaign performance and prepare MIS and marketing reports.
Work closely with sales and distribution teams to strengthen brand visibility and market penetration.
Develop marketing content,



promotional creatives, POSM, and communication materials.
Monitor market trends and consumer behavior within the edible oil/FMCG segment.

Candidate Requirements
Graduate/MBA in Marketing, Business Administration, or a related field.
8–10 years of relevant experience in FMCG Marketing, preferably in the Edible Oil/Food Products industry.
Robust knowledge of ATL, BTL, Trade Marketing, Brand Promotion & Market Activation.
Experience in handling marketing agencies, vendors, and promotional campaigns.
Robust communication, negotiation, analytical, and coordination skills.
Should be comfortable working with sales and distribution teams.

Interested Candidates

Contact: +91-XXXXXXXXXX

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: In person

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