Our client is looking for a energetic and creative Marketing Lead to lead brand marketing initiatives for a luxury brand. The role will focus on strengthening brand positioning, enhancing customer engagement, driving brand awareness, and delivering impactful marketing campaigns while maintaining the brand’s premium identity.

Key Responsibilities
Brand Strategy: Develop and execute marketing strategies aligned with the brand’s positioning, vision, and business objectives.
Campaign Management: Plan and execute integrated marketing campaigns across digital, social media, print, events, and other relevant channels.
Digital & Social Media: Drive digital marketing initiatives, content strategy, influencer collaborations, and social media engagement while ensuring a consistent luxury brand image.
PR & Influencer Marketing: Manage relationships with PR agencies, media partners, influencers, stylists, and other relevant stakeholders.
Events & Experiences: Plan exclusive brand events, product launches, customer engagement initiatives, and luxury brand experiences.
Customer Engagement: Develop initiatives to strengthen customer loyalty, enhance brand affinity, and attract high-value customers.




Agency Management: Work with creative, digital, media, and PR agencies to deliver high-quality marketing outputs.
Budget & Performance: Manage marketing budgets, track campaign performance, and measure ROI against key business objectives.
Cross-functional Collaboration: Work closely with sales, retail, e-commerce, and leadership teams to align marketing initiatives with business priorities.

Candidate Profile
5–8 years of experience in marketing, preferably within luxury, premium lifestyle, fashion, beauty, jewellery, hospitality, or other aspirational consumer brands.
Solid understanding of brand building, digital marketing, social media, and integrated marketing campaigns.
Experience in managing agencies, influencer partnerships, PR, and brand activations.
Excellent communication, project management, and stakeholder management skills.
Robust creative sensibility, attention to detail, and an understanding of luxury consumer behaviour.
Ability to balance brand-building initiatives with measurable business outcomes.

📌 Marketing Lead Mumbai
🏢 The Bridge Associates
📍 Mumbai