About the job

We are looking for a strategic and data-driven Digital Marketing Strategist to develop and execute integrated digital marketing strategies that drive business growth.

Key Responsibilities
Develop integrated digital marketing strategies aligning channel mix, audience targeting, content approach, budget, and messaging with overall business goals
Conduct market research, competitor analysis, and audience/persona development to identify prospects
Plan, oversee, and optimize multi-channel campaigns (SEO/SEM, social media, email, display, content marketing)
Map customer journeys and create channel strategies for awareness, consideration, and conversion stages
Analyze campaign performance using tools like Google Analytics; track KPIs (ROI, CPL, CPA, CTR, conversions, traffic) and continuously optimize based on data
Collaborate with cross-functional teams (content creators, designers, developers, sales, and product) to ensure consistent brand messaging
Manage digital marketing budgets and resource allocation
Stay current with digital trends, emerging platforms, tools, and best practices; recommend and test current approaches
Present performance reports and strategic recommendations to stakeholders or clients
Manage client relationships, lead strategy sessions,



and mentor junior team members (in agency settings)

Required Qualifications & Skills
Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field (Master’s/MBA preferred)
3–5+ years (mid-level) or 5–10 years (senior) of experience in digital marketing with a proven track record of successful campaigns
Solid knowledge of SEO, SEM/PPC (Google Ads, Meta Ads), social media marketing, email marketing, content strategy, and display advertising
Proficiency with Google Analytics (GA4), Google Ads, SEMrush or similar SEO platforms, marketing automation/CRM tools (e.g., HubSpot), and data visualization tools
Understanding of web analytics, conversion tracking, A/B testing, attribution, and customer data platforms
Strategic thinking, strong analytical and problem-solving skills, excellent communication and presentation abilities

Preferred Qualifications

• Certifications (Google Ads, Google Analytics, HubSpot, etc.)
Experience in agencies, e-commerce, or specific industries
Knowledge of marketing automation, personalization, or advanced attribution modeling
Portfolio demonstrating measurable results (growth in traffic, leads, ROI, etc.)

📌 Digital Marketing Strategist Karaikudi (India)
🏢 RCK Techiees
📍 India