Job Description: Digital Marketing & Lead Generation Executive – Real Estate Company: DS Infra Developers

Location: Lucknow / Remote-Hybrid (as applicable)

Employment Type: Full-time

Experience: 1–4 years

Salary: ₹15,000–₹35,000 per month + performance-based incentives (negotiable based on experience)

About the RoleWe are looking for a result-oriented Digital Marketing & Lead Generation Executive to generate quality leads and support sales conversions for our real estate plotting project in Lucknow. The ideal candidate should have hands-on experience in digital advertising, social media marketing, lead management, and real estate customer acquisition.

Key Responsibilities1. Lead Generation & Paid Advertising

- Plan and execute lead generation campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Generate qualified leads from prospective plot and property buyers.
- Optimize campaigns to improve lead quality, reduce cost per lead (CPL), and maximize return on ad spend (ROAS).
- Identify target audiences, including investors, homebuyers, and local property buyers.

2. Digital Marketing & Social Media

- Manage Facebook, Instagram, and other relevant digital channels.
- Create engaging property marketing creatives, reels, videos, posts, and advertisements.
- Develop monthly content calendars and promotional campaigns.
- Coordinate with designers, video editors, or external agencies when required.

3. Lead Management & Sales Support

- Capture and organize leads through WhatsApp, landing pages, website forms, and advertising campaigns.
- Maintain a lead database or CRM and track lead status, follow-ups, site visits, and conversions.
- Coordinate with the sales team to ensure timely follow-up on incoming leads.




- Analyze lead quality and recommend improvements to increase site visits and bookings.

4. Performance Tracking & Reporting

- Track campaign spend, leads generated, cost per lead, qualified leads, site visits, and sales conversions.
- Prepare weekly performance reports and suggest data-driven improvements.
- Conduct A/B testing of advertisements, creatives, offers, and audience segments.
- Required Skills & Qualifications1–4 years of experience in digital marketing and performance marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Understanding of lead generation funnels, landing pages, retargeting, and conversion tracking.
- Experience with Canva or similar creative tools.
- Positive understanding of social media content and WhatsApp marketing.
- Strong analytical skills and the ability to work toward measurable targets.
- Real estate marketing experience will be preferred.
- Experience generating leads for property plots, residential projects, or real estate investments will be an advantage.
- Key Performance Indicators (KPIs)Number of qualified leads generated per month.
- Cost per qualified lead.
- Lead-to-site-visit conversion rate.
- Site visits and bookings generated from campaigns.
- Campaign performance and marketing budget efficiency.
- What We OfferOpportunity to build and execute the digital marketing strategy for a growing real estate project.
- Performance-based incentives linked to results.
- Scope to take ownership of lead generation and campaign optimization.

How to ApplyInterested candidates can share their resume along with examples of previous campaigns, lead generation results, or a portfolio.

Subject: Application – Digital Marketing & Lead Generation Executive

Apply via: [Add your email address / WhatsApp number]

📌 Digital Marketing Executive (Lucknow)
🏢 Darb Enterprises
📍 Lucknow