Digital Marketing Manager

Experience:
3–5 Years

Location:
Delhi NCR Employment: Full-time Role Overview We are looking for a hands-on Digital Marketing Manager who can manage the complete digital presence of our brands, from creating engaging social media content to running performance-driven campaigns that generate actual leads and sales. This role is for someone who can think, create, execute and optimize, not just coordinate with agencies.

Key Responsibilities
- Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Conceptualize and curate social media posts, reels, stories, carousels, campaign creatives and videos from scratch.
- Create/edit day-to-day creatives using tools such as Canva, Adobe tools or similar platforms.
- Plan and execute the monthly social media and content calendar.
- Manage Meta Ads across Facebook and Instagram, including campaign setup, targeting, retargeting and optimization.
- Manage Google Ads, including Search, Display, Performance Max and remarketing campaigns.
- Drive lead generation, website traffic, conversions and online sales through performance marketing.
- Monitor and optimize CPL, CPC, CTR, ROAS, conversion rates and overall campaign performance.
- Manage LinkedIn marketing and lead-generation campaigns, particularly for B2B audiences.
- Work on SEO basics, Google Analytics, Search Console and website optimization.
- Coordinate and manage landing pages,



website content and campaign-specific pages.
- Manage Shopify marketing activities, including product promotions, campaigns, pixels and conversion tracking.
- Track performance through GA4, Meta Pixel and Google Tag Manager.
- Prepare simple weekly/monthly reports highlighting spend, leads, sales, ROAS and areas of improvement.
- Stay updated with social media trends, digital advertising formats and new growth opportunities. What We're Looking For
- 3–5 years of relevant experience in Digital Marketing / Performance Marketing / Social Media.
- Robust practical knowledge of Meta Ads and Google Ads.
- Ability to independently create good-quality posts, graphics and short-form video content.
- Experience with lead generation and conversion-focused campaigns.
- Understanding of both B2B lead generation and B2C/e-commerce marketing would be a strong advantage.
- Working knowledge of Shopify, GA4, Google Tag Manager and Meta Pixel.
- Good copywriting and communication skills.
- Someone who is creative but equally comfortable with numbers and performance data. Most Important We are not looking for someone who only schedules posts or coordinates with agencies. We need someone who can create the content, run the campaigns, analyse the numbers and continuously improve results. The objective is straightforward: build the brands, generate qualified leads and drive measurable business.

📌 Digital Marketing Specialist (Noida)
🏢 Happy & Hungry - The Event Co.®
📍 Noida