Location:
Hybrid – Delhi NCR Employment Type: Full-time

Experience:
5–8 Years Compensation: Up to ₹20 LPA Joining: Immediate About Relier Media Founded in 2014, Relier Media is a digital-first creative and media agency with studios in Mumbai, Dubai, and now Delhi NCR. We specialize in building and scaling global brands through a mix of creative storytelling, digital campaigns, performance media, and influencer activations. Our client portfolio includes:
• H&M; – High-impact influencer-led sustainability and fashion campaigns.
• Audi – Brand and advertising campaigns.
• India's first molecular haircare brand – A category-defining biotech beauty company promising salon-level hair repair in minutes. At Relier, you'll work on campaigns that shape industries, build consumer brands, and drive measurable business growth. Know more: www.reliermedia.com The Role: Senior Media Planner We're looking for an experienced, strategic, and highly analytical Senior Media Planner who has extensive hands-on experience in planning, setting up, executing, managing, and scaling digital advertising campaigns. This is a hands-on, performance-driven role that goes beyond creating media plans. We are looking for someone who understands the complete campaign lifecycle, from campaign strategy and account setup to execution, optimisation, analytics, and scaling. The ideal candidate should have a strong understanding of Meta Ads, Google Ads, Google Analytics, and other digital advertising platforms, with a proven ability to improve campaign performance, increase Return on Ad Spend (ROAS), and drive sustainable growth. A key focus of this role will be scaling a D2C brand by building effective performance marketing strategies, optimising customer acquisition costs, improving conversions, and maximising overall marketing efficiency.

Key Responsibilities
1. Media Strategy & Campaign Planning
• Develop comprehensive media strategies and campaign plans aligned with business objectives, marketing goals, target audiences, and budgets.
• Identify the right platforms, channels, audience segments, and campaign formats to maximise reach, engagement, and conversions.
• Plan and execute full-funnel marketing strategies covering awareness, consideration, acquisition, and retention.
• Develop performance-driven media strategies for D2C and e-commerce brands. 2. End-to-End Campaign Setup & Execution
• Independently set up, launch, manage, and execute advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
• Have complete working knowledge of campaign structures, ad sets, targeting, placements, bidding strategies, pixels, conversion events, and tracking.
• Manage campaign budgets, audience segmentation, retargeting, and creative testing.




• Ensure accurate campaign tracking, implementation of pixels, conversion APIs, UTM parameters, and other measurement tools.
• Monitor campaign delivery and troubleshoot performance or tracking-related issues. 3. Performance Marketing & ROAS Optimisation
• Continuously monitor and optimise campaigns to improve ROAS, reduce Customer Acquisition Cost (CAC), and increase conversion rates.
• Analyse campaign performance and identify opportunities to improve advertising efficiency.
• Conduct A/B testing across creatives, ad copies, audiences, landing pages, and campaign structures.
• Optimise campaigns based on CPM, CPC, CTR, CPA, CAC, conversion rates, and ROAS.
• Identify underperforming campaigns and implement data-backed corrective strategies.
• Develop strategies to scale winning campaigns while maintaining profitability. 4. D2C Brand Growth & Scaling
• Have a complete understanding of how to scale a D2C brand through performance marketing.
• Develop and execute customer acquisition and retention strategies to drive sustainable business growth.
• Understand the D2C business funnel, including website traffic, product discovery, add-to-cart, checkout, and purchase conversions.
• Work towards improving website conversion rates, average order value (AOV), customer lifetime value (LTV), and repeat purchase rates.
• Understand D2C unit economics and the relationship between advertising spends, revenue, margins, and profitability.
• Identify growth opportunities across digital channels and build scalable media strategies. 5. Analytics, Tracking & Reporting
• Demonstrate strong working knowledge of Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, and Google Ads reporting.
• Analyse website traffic, user behaviour, conversion funnels, and customer acquisition data.
• Track and evaluate campaign performance through dashboards and analytical reports.
• Prepare regular performance reports, media plans, and actionable business insights.
• Translate campaign data into clear recommendations for improving performance and business outcomes. 6. Budget Management & Media Optimisation
• Plan, allocate, and manage advertising budgets across multiple platforms.
• Ensure efficient utilisation of media spends while achieving campaign objectives.
• Forecast campaign performance and provide recommendations on budget allocation.
• Monitor spending,



revenue contribution, and overall campaign profitability. 7. Research & Cross-functional Collaboration
• Conduct audience research, competitor analysis, and market studies to identify media opportunities and emerging trends.
• Work closely with creative, content, influencer marketing, and e-commerce teams to develop effective advertising campaigns.
• Provide creative teams with performance insights and recommendations for ad creatives.
• Coordinate with internal teams and external partners to ensure smooth campaign execution. What We're Looking For
• 5–8 years of relevant experience in media planning, performance marketing, digital marketing, or media buying, preferably in an agency or D2C environment.
• Proven experience in independently setting up, executing, managing, and scaling digital advertising campaigns.
• Strong hands-on expertise in Meta Ads Manager and Google Ads.
• Complete working knowledge of Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, pixels, and campaign attribution.
• Demonstrated ability to improve ROAS, optimise CAC, increase conversions, and scale advertising campaigns.
• Strong understanding of D2C business models, e-commerce funnels, customer acquisition, and retention strategies.
• Experience in media planning, budget allocation, audience targeting, bidding strategies, and campaign optimisation.
• Strong understanding of performance metrics such as CPM, CPC, CTR, CPA, CAC, ROAS, AOV, LTV, reach, and impressions.
• Ability to interpret complex campaign data and translate insights into actionable growth strategies.
• Experience managing substantial advertising budgets and multiple campaigns simultaneously.
• Solid analytical, strategic thinking, communication, and problem-solving skills.
• Ability to work independently and thrive in a fast-paced, high-growth environment. Why Join Relier?
• Build and Scale Brands: Work on scaling ambitious consumer brands, including India's first molecular haircare brand.
• Ownership & Impact: Take ownership of media strategy, campaign execution, and performance outcomes.
• Cross-category Exposure: Work across fashion, FMCG, technology, entertainment, and beauty.
• Creative & Performance-led Environment: Collaborate with creative and growth teams to build campaigns that deliver measurable impact.
• Growth Opportunities: Be part of a fast-growing agency where your strategies directly influence business performance. Interested? If you have the experience, analytical mindset, and expertise to build and scale high-performing digital campaigns, we'd love to hear from you. Email your CV and portfolio to: [email protected] Subject Line: Application – Senior Media Planner

📌 Senior Media Planner (Gurugram)
🏢 Relier Media
📍 Gurugram