Job Title – Social Media & Content Executive Company: Trips N Tales

Location:
Pune Employment Type: Full-time Work Arrangement: Work from Office

Experience:
2–3 years Salary Range: ₹4
- 5 lacs per annum (depending on experience and skill set) Department: Marketing Reporting To: Founder / Marketing Lead About Trips N Tales Trips N Tales is a group travel company creating curated international travel experiences for people in their 20s and 30s. We believe travel is about more than visiting destinations. It's about experiencing places, meeting people, building connections and coming back with stories worth sharing. We are looking for a creative, proactive and audience-oriented Social Media & Content Executive who can bring this philosophy to life through content that captures attention, builds trust and inspires people to travel with us.

Key Responsibilities
1. Content Strategy & Planning
• Develop and maintain a monthly social media content calendar aligned with the brand's marketing and business objectives.
• Identify relevant content themes, trends, conversations and opportunities that resonate with our target audience.
• Plan content around upcoming departures, destinations, seasonal travel trends, campaigns and brand initiatives.
• Understand the audience's travel aspirations, concerns, objections and motivations to create relevant content. 2. Content Creation & Execution
• Conceptualise, create and coordinate engaging Instagram Reels, posts, carousels, stories and other social media formats.
• Write compelling captions, hooks, scripts and content copy that reflect the brand's tone and personality.
• Work with available travel footage, guest experiences, testimonials and destination visuals to create engaging content.
• Coordinate with the team to source relevant content, travel footage and guest-generated content.
• Ensure content is visually appealing, informative, accurate and aligned with the brand identity. 3. Social Media Management




• Manage the day-to-day content publishing schedule across Instagram and other relevant platforms.
• Ensure planned and approved content is published consistently and on time.
• Monitor comments, messages, audience interactions and relevant conversations.
• Identify opportunities to engage with potential travellers and build meaningful conversations.
• Stay updated with platform trends, formats and evolving content practices without blindly following trends. 4. Lead Generation & Business Contribution
• Create content with clear objectives, including generating relevant enquiries, driving profile visits and encouraging consultations.
• Understand which content themes and formats attract potential customers rather than just generating views.
• Work with the sales team to understand common customer questions, objections and reasons for booking or not booking.
• Incorporate customer feedback and sales insights into future content.
• Identify opportunities to turn audience engagement into genuine travel enquiries. 5. Performance Tracking & Improvement
• Track content performance through reach, saves, shares, profile visits, engagement, enquiries and other relevant metrics.
• Prepare periodic performance reports highlighting what worked, what underperformed and why.
• Use insights to improve future content rather than simply reporting numbers.
• Experiment with new ideas, formats and storytelling approaches and evaluate their effectiveness. Expected Outcomes Success in this role will be measured through three primary outcomes: 1. Relevant Enquiries & Consultations Content contributes to generating relevant travel enquiries and potential customer conversations. 2. Consistent,



Quality Content Execution Planned and approved content is published according to the agreed schedule and quality standards, without repeated follow-ups. 3. Qualified Audience Engagement Content attracts and engages the intended audience, encouraging meaningful interactions, conversations and interest in our travel experiences. Skills &

Qualifications:
• 2–3 years of experience in social media management, digital content creation or a similar role.
• Positive understanding of Instagram, Reels, Stories and other relevant social media formats.
• Strong writing, storytelling and communication skills.
• Ability to conceptualise content and translate ideas into engaging formats.
• Basic proficiency in Canva and video editing tools such as CapCut or equivalent.
• Understanding of social media insights and performance metrics.
• Interest in travel, lifestyle, experiences and digital storytelling.
• Ability to work independently, manage multiple deliverables and meet deadlines. Portfolio Requirement: Candidates must share a portfolio or examples of previously created content and/or social media accounts they have managed. The portfolio should ideally demonstrate:
• Reels, carousels, posts or other content created.
• Social media accounts or brands they have worked with.
• Their individual contribution to content strategy, ideation and execution.
• Examples of content performance or results, wherever available. What We Expect From You We are looking for someone who:
• Thinks beyond simply filling a content calendar.
• Understands why a piece of content is being created and what it should achieve.
• Can balance creativity with consistency and business objectives.
• Is comfortable experimenting, learning and improving.
• Takes responsibility for the quality and performance of their work. Ultimately, we want someone who can help make Trips N Tales a recognisable travel brand through content that people connect with, trust and are inspired to travel with.

📌 Social Media Marketing Specialist (Pune)
🏢 Trips N Tales
📍 Pune