About the company
HomeEssentials is India's digital-first D2C Home & Lifestyle brand. We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered. What sets HomeEssentials apart is its commitment to innovation, quality, and versatility. HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living. With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements. Role Overview: We are seeking a data-driven Quick Commerce Performance Marketing Specialist to manage and optimize advertising campaigns across Blinkit, Zepto, and Instamart. This role is focused on improving visibility, maximizing conversions, boosting sales, and ensuring robust ROI on quick-commerce platforms. You will work closely with marketing, supply chain, and creative teams to drive brand performance across Q-commerce.

Responsibilities:
• Campaign Planning & Execution
• Set up, manage, and optimize campaigns across Q-commerce platforms—Blinkit, Zepto, Instamart.
• Use ad formats such as Sponsored Products, Boost Ads, In-App Banners, Category Spotlights, and Display Ads.




• Develop platform-wise strategies based on SKU type, demand patterns, and city-level performance. 2. Optimization & Growth
• Monitor daily campaign performance: spend, CTR, CPC, conversions, ROAS.
• Optimize bids, budgets, keywords, and targeting to drive efficiency.
• Identify high-performing stores / cities and scale ads accordingly. 3. Operations & Inventory Coordination
• Collaborate with supply chain to track stock availability across dark stores.
• Ensure no stockouts during active campaigns.
• Align ads with pricing changes, new SKU launches, and weekly promotional calendars. 4.
Reporting & Insights
• Prepare daily, weekly, and monthly performance reports.
• Analyze data to identify trends and actionable insights.
• Conduct competitor benchmarking within each Q-commerce app. 5. Creative & Brand Collaboration
• Coordinate with the design team for in-app banners, hero images, GIFs, and videos.
• Ensure creatives meet platform guidelines and drive higher CTR.
• Provide insights for creative A/B testing.

Requirements:
• Experience in ads for Blinkit / Zepto / Instamart (preferred) or Amazon/Flipkart PPC.
• Strong analytical and numerical ability.
• Proficiency in Excel/Google Sheets.
• Good understanding of quick-commerce operations and dark-store supply model.
• Ability to manage multiple platforms and ad budgets simultaneously.
• Excellent communication and cross-team coordination skills.

📌 Specialist - Quick Commerce Ads (Gurugram)
🏢 Home Essentials
📍 Gurugram