Key Roles &

- Responsibilities

- Website &
- Content Management
- Create, edit, and update website content.
- Write engaging product descriptions and product-related content.
- Develop blogs, articles, and educational content.
- Prepare landing page and promotional content.
- Ensure accuracy, consistency, and quality of website content.
- Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis.
- Implement on-page SEO strategies.
- Optimize meta titles, meta descriptions, and image ALT tags.
- Improve website content for search engine visibility.
- Monitor and improve organic website traffic.
- Social Media Management
- Develop monthly social media content plans.
- Write creative captions and promotional content.
- Schedule and publish social media posts.
- Manage audience engagement and respond to enquiries.
- Plan social media campaigns and product promotions.
- Digital Advertising &
- Marketing
- Plan and execute Google Ads campaigns.
- Manage Facebook and Instagram advertising campaigns.
- Support LinkedIn marketing activities.
- Monitor advertising performance and optimize campaigns.
- Identify opportunities to improve online reach and conversions.
- Email Marketing
- Create newsletters and promotional emails.
- Develop product launch and marketing email campaigns.
- Coordinate customer communication through email.
- Analytics &
- Performance Reporting
- Monitor website traffic and performance.
- Track social media engagement and growth.
- Analyse digital advertising campaign results.
- Prepare regular marketing performance reports.
- Marketing &
- Team Coordination
- Coordinate with the Creative Designer for marketing materials.




- Work closely with the Sales Team to understand product requirements and promotions.
- Plan and execute marketing campaigns.
- Support product launches and other promotional activities.

Educational Qualifications

- Bachelor's degree in Marketing, English, Journalism, Mass Communication, Digital Marketing, or any related field.
- 1–3 years of relevant experience in content writing and digital marketing.
- Excellent English writing, editing, and communication skills.

Technical Skills &

- Requirements

- Positive knowledge of SEO and keyword research.
- Familiarity with Google Ads and Meta Ads.
- Understanding of social media marketing.
- Knowledge of email marketing and Google Analytics.
- Familiarity with WordPress, Shopify, Canva, or similar platforms.
- Ability to create engaging and SEO-friendly content.
- Basic understanding of digital marketing analytics and reporting.

Preferred Background Candidates with an educational background or professional experience in the following fields will be preferred:

- Dentistry (BDS/MDS)
- Dental Technology
- Life Sciences
- Pharmacy
- Healthcare
- Medical Devices
- Healthcare or Dental E-commerce

Knowledge of dental and medical products will be an added advantage, particularly for creating technical product descriptions and educational content.

Key Competencies

- Excellent written and verbal communication.
- Creativity and attention to detail.
- Strong research and analytical skills.
- Ability to manage multiple projects and deadlines.
- Independent working ability and team coordination.
- Interest in learning about dental and healthcare products.

How to Apply Interested candidates are requested to send their updated CV to:

Email: [email protected]

Contact: (phone hidden)

📌 Content Writer & Digital Marketing Executive (Pallikkara)
🏢 Penta Orthodontics
📍 Pallikkara