Company Description AR GLOBAL HUB is a global education consultancy that supports students in achieving their aspirations of studying abroad in the UK, Canada, and other leading destinations. The organization specializes in university admissions, visa guidance, IELTS coaching, and personalized counseling tailored to each learner’s goals. By simplifying the international education journey, AR GLOBAL HUB helps students navigate complex processes with clarity and confidence.

The mission is to empower students with access to the right opportunities and high-quality guidance at every step of their overseas education pathway.

Role Description The Digital Marketing Lead | EdTech is a full-time, on-site role based in Hyderabad. This role is responsible for planning and executing digital marketing campaigns across channels such as social media, search, email, and content platforms to promote AR GLOBAL HUB’s services. Day-to-day tasks include managing online brand presence, optimizing campaigns for lead generation, analyzing performance metrics, and preparing marketing reports.

The role also involves collaborating with counseling and admissions teams to align messaging, creating and overseeing marketing content, coordinating with design and technical partners,



and staying updated on EdTech and international education trends to drive growth.

Qualifications

- Proven skills in digital marketing strategy, campaign management, and performance optimization.
- Experience with social media marketing, SEO/SEM, and email marketing tools and platforms.
- Ability to develop and oversee content for websites, blogs, and social channels, with strong copywriting and editing capabilities.
- Competence in using analytics tools (e.g., Google Analytics, social media insights) to track, interpret, and present marketing data.
- Familiarity with marketing automation, CRM systems, and lead generation funnels in an EdTech or education consultancy context.
- Strong communication, stakeholder management, and collaboration skills, with the ability to coordinate cross-functional initiatives.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant postgraduate qualification is an advantage.
- Prior experience in EdTech, education services, or international student recruitment is highly beneficial.
- Ability to work in office in Hyderabad, manage multiple projects simultaneously, and adapt to evolving digital trends.

📌 Digital Marketing Lead | EdTech (Hyderabad)
🏢 AR GLOBAL HUB
📍 Hyderabad