Job Purpose To achieve the specified areas sales targets of LevelPlast, RepairPlast, Textura and Extocare (as applicable).

To promote LevelPlast, RepairPlast, Textura and Extocare through prospecting, retaining / attracting new customers, conducting demand generation activities & product promotion activities so as to contribute in achieving the sales targets.

Job Context & Major Challenges

Job Context

Birla White (BW) is White Cement division of UltraTech Cement Limited and is a P&L; centre. In India, BW is leader in White Cement as well as Wall Care Putty with WC installed capacity of 680,000 MT per annum and Wall Care Putty capacity of 8,50,000 MT per annum. In last 12 years, Birla White has launched few Value Added Products like Levelplast, Textura and Wall Primer but these products are yet to achieve significance in Real Estate Markets.

Birla White is planning to put significant focus on these Value Added Products in order to achieve exponential growth in all these products in coming years.

Birla

White R&D; has been working on improving these products and has come up with modified versions of Textura, Wall Primer (re-christened as Extocare). Further, Birla White R&D; has developed a variant of Levelplast called Repair Mortar specifically for repair segment which is an unrepresented market segment at present.

These Value Added

Products have huge market potential and capturing this potential will enable Birla White to rely on these products for enhanced profitability.

The role encompasses launching,



establishing, achieving Sales of Value Added Products.

Job Challenges: It consists of: (1) Over-crowding of products in Real Estate Market making it difficult to pitch, create awareness & establish current products (2) Product availability at all locations as demand may be unpredictable & for small lots during initial years (3) Changing consumer preferences in a dynamic and unpredictable competitive scenario

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Sales Management ?

Drive Demand

Generation activities as per the plan in the area.

- Drive Sales as per the plan in the area and achieve set targets.
- Have excellent relations with channel partners/ key customers.
- Drive Overall Collections of payment from customer.
- Resolve complaints if any.

KRA2 Lead Conversion ?

Manage

Lead end to end and ensure conversion of leads.
- Generate new leads through various forums.
- Conduct Presentations/ Demos independently for conversion of the leads.

KRA3 Influencer Engagement ? Engage all influencers (architects, applicators etc.) covered in Engagement Programs launched by management.
- Conduct promotional meets as per approved plan.

KRA4 Brand Visibility
- Plan and implement local branding (wall paintings/ POP’s etc.) for maximum brand visibility.
- Suggest ways to improve brand visibility
- Conduct promotional activities for improving brand visibility.

📌 Territory Sales Incharge-Bangalore (Karnataka)
🏢 UltraTech Cement
📍 Karnataka