Department: Marketing Compensation: ESOP based role. Monthly compensation on Fund Raise.

Location:
Hybrid / Remote Employment Type: Full-time

Experience:
1–3 years Reports To: Marketing Lead / Founders About Sorsiri Sorsiri is an AI-native marketing platform that combines your knowledge, your business context, and built-in intelligence so you can create, plan, and publish relevant content with far less effort. We help founders and businesses bring clarity to their positioning, messaging, content, brand voice, and digital presence, while making it easier to create consistent, culturally relevant content at scale. We are looking for a Marketing Generalist who can help us build and execute Sorsiri’s marketing engine across content, campaigns, social media, growth initiatives, and community. What You’ll Do 1. Content & Social Media
• Plan, create and schedule content and creative assets across LinkedIn, X, and other relevant channels.
• Develop content around branding, marketing, founders, AI, global expansion, and Sorsiri’s product.
• Maintain and execute the content calendar.
• Monitor content performance and identify what is working.
• Repurpose high-performing content into different formats and channels. 2. Campaign Execution
• Support the planning and execution of marketing campaigns for product launches, features, events, and growth initiatives.
• Coordinate campaign assets, timelines, messaging, and distribution.
• Work with the product, sales, and design teams to ensure marketing campaigns are aligned with business goals.
• Track campaign performance and prepare regular reports 3. Growth Marketing
• Identify opportunities to increase product awareness, sign-ups, trials, and conversions.
• Research current acquisition channels, communities, partnerships, and distribution opportunities.
• Experiment with different messaging, content formats, and growth strategies.
• Conduct competitor and market research. 4.



Community & Event Marketing
• Maintain and grow the existing Sorsiri community.
• Support webinars, workshops, meetups, and offline events. 5. Product Marketing
• Understand Sorsiri’s products, features, positioning, and target customers.
• Translate product capabilities into clear customer-focused messaging.
• Support product launches and feature announcements.
• Collect customer feedback and market insights to improve marketing communication.
• Work closely with the product team to identify compelling use cases and stories. 6. Analytics & Optimization
• Track key marketing metrics such as reach, engagement, website traffic, sign-ups, trials, and conversions.
• Analyze campaign and content performance.
• Create performance reports and identify actionable insights.
• Continuously test and improve marketing activities based on data. What We’re Looking For
• 1–3 years of experience as a marketing generalist or a similar role.
• Strong understanding of social media and digital marketing.
• Excellent written and verbal communication skills.
• Ability to write clear, engaging, and audience-focused content.
• Strong research and analytical skills.
• Comfortable working across multiple marketing functions.
• Ability to take ownership and execute with minimal supervision.
• Strong organizational and project management skills.
• Curiosity about startups, technology, branding, AI, and marketing.
• Comfortable working in a fast-paced startup environment. Good to Have




• Experience working at a startup or early-stage company.
• Experience with B2B SaaS or AI products.
• Experience with LinkedIn marketing and founder-led marketing.
• Experience with paid advertising or performance marketing.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, LinkedIn, Canva, Figma,Clay, or similar marketing tools.
• Basic understanding of SEO, email marketing, CRM, and marketing analytics.
• Experience organizing events or community initiatives. What We Value At Sorsiri, we value people who:
• Think like owners, not task executors.
• Are curious and constantly looking for better ways to do things.
• Can move from idea → execution → measurement.
• Are comfortable experimenting and learning from failure.
• Care about quality, clarity, and details.
• Can work independently while collaborating closely with a small team.
• Understand that great marketing is not just about creating content, but creating meaningful business impact. Key Performance Areas Your success in this role will be measured through:
• Growth in qualified leads and product sign-ups
• Campaign execution and performance
• Content reach and engagement
• Follower growth
• Website and product traffic
• Trial-to-paid conversion contribution
• Community and partnership growth
• Marketing experiments launched and learnings generated
• Contribution to overall brand awareness and pipeline Why Join Sorsiri? You will be joining at an early stage where marketing is not yet a finished machine. You will help build it. You’ll work directly with the founding team, experiment across channels, contribute to Sorsiri’s positioning and growth, and get hands-on exposure to startup marketing, SaaS, AI, branding, content, growth, and global marketing. If this is something that you are interested in exploring, please share your resume on [email protected]

📌 Marketing Generalist (India)
🏢 Sorsiri
📍 India