About the Opportunity Convertec is looking for an experienced and results-driven Freelance PPC & Performance Marketing Expert with advanced hands-on expertise in Google Ads and Meta Ads (Facebook & Instagram). We are seeking a skilled freelancer who can independently plan, execute, manage, optimise, and scale paid advertising campaigns for multiple client accounts. The ideal candidate should have a proven track record of generating qualified leads, improving conversion rates, reducing acquisition costs, and delivering measurable returns on advertising investment. Expertise in both Google Ads and Meta Ads is mandatory.

Key Responsibilities
1. Google Ads Management
• Set up, manage, and optimise Google Ads campaigns.
• Manage Search, Display, Performance Max, Shopping, YouTube, and remarketing campaigns.
• Conduct keyword research, competitor analysis, and search intent research.
• Develop campaign structures, bidding strategies, and negative keyword lists.
• Optimise campaigns to improve conversions, CPL, CPA, and ROAS.
• Manage Google Merchant Center and product feeds when required. 2. Meta Ads Management
• Create, manage, and optimise Facebook and Instagram advertising campaigns.
• Execute lead generation, website conversion, and sales campaigns.
• Develop audience targeting, retargeting, and Lookalike Audience strategies.
• Manage Meta Ads Manager, Business Portfolio, and advertising accounts.
• Conduct creative testing and A/B testing.
• Optimise audiences, placements, budgets, and ad creatives.
• Troubleshoot campaign delivery and performance issues. 3. Conversion Tracking & Analytics
• Set up and troubleshoot Google Ads and Meta Ads conversion tracking.




• Implement Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Configure Meta Pixel, Conversions API, and conversion events.
• Track leads, purchases, enquiries, and other conversion actions.
• Identify and resolve conversion tracking discrepancies. 4. Campaign Strategy & Optimisation
• Develop performance marketing strategies based on client objectives.
• Conduct advertising account audits and identify improvement opportunities.
• Analyse campaign performance and optimise advertising budgets.
• Implement remarketing and conversion optimisation strategies.
• Identify opportunities to scale successful campaigns.
• Recommend landing-page improvements to increase conversions. 5. Reporting & Communication
• Monitor CPC, CTR, CPL, CPA, ROAS, and other relevant metrics.
• Provide regular performance updates and monthly reports.
• Communicate campaign insights and optimisation recommendations.
• Maintain accurate campaign records and performance documentation.
• Coordinate with Convertec's marketing and creative teams when required.
• Required Skills & Experience
• Minimum 3 years of hands-on experience with Google Ads and Meta Ads.
• Advanced expertise in campaign creation, optimisation, and scaling.
• Proven experience managing multiple client advertising accounts.




• Solid knowledge of lead generation and conversion-focused advertising.
• Hands-on experience with GA4, GTM, Meta Pixel, and Conversions API.
• Experience with remarketing, audience targeting, and creative testing.
• Strong analytical and problem-solving skills.
• Ability to work independently and deliver projects within agreed deadlines.
• Excellent communication and reporting skills. Preferred SkillsExperience with the following will be an added advantage:
• LinkedIn Ads
• TikTok Ads
• Microsoft Advertising (Bing Ads)
• E-commerce advertising
• WordPress and Shopify
• Landing-page conversion optimisation
• Google Ads and Meta certifications What We're Looking ForWe are specifically looking for a freelancer who: ✅ Has strong practical expertise in both Google Ads and Meta Ads. ✅ Can independently handle multiple client advertising accounts. ✅ Understands performance marketing beyond basic campaign setup. ✅ Can demonstrate measurable results from previous campaigns. ✅ Is reliable, proactive, and comfortable working remotely. ✅ Can collaborate with our team on ongoing client projects.

How to Apply
Interested freelancers should apply with:
• A brief introduction and relevant experience.
• Examples or case studies of previous Google Ads and Meta Ads campaigns.
• Details of advertising budgets previously managed.
• Expected project-based or monthly retainer charges.
• Current availability and capacity to handle client accounts.
• Join Convertec as a freelance performance marketing expert and collaborate with us on exciting client projects.

📌 Paid Ads (India)
🏢 Convertec
📍 India