Job Title: Digital Marketing Manager — U.
S. B2B Payments & Merchant Solutions

Location:
Bengaluru (Bangalore), India (In-person) Employment Type: Full-time About The Opportunity We are partnering with a prominent U.
S.-based payments technology company providing secure payment processing, point-of-sale (POS) systems, e-commerce payment solutions, and business technology to enterprises across the United States. They are scaling their first India marketing hub in Bengaluru to lead marketing efforts targeting U.
S. business owners, build and manage a lean team, and drive measurable revenue growth. They operate at high velocity—where data-driven acquisition, digital excellence, and strategic growth form the backbone of their U.
S. market expansion. The Role As the Digital Marketing Manager, you will combine hands-on campaign execution, strategic oversight, and team leadership. You will oversee paid advertising, SEO, social media, content, email marketing, and lead generation while working closely with U.
S. sales and leadership teams. As the team grows, you will oversee and guide graphic designers, video creators/editors, SEO specialists, and marketing contributors. Your primary objective will be to generate qualified U.
S. business leads and help convert those opportunities into active, high-value merchants. What You’ll Own U.
S. B2B Marketing Strategy: Develop and execute multi-channel strategies targeting U.
S. business owners across payment processing, POS, and e-commerce merchant segments. Paid Advertising & Lead Generation: Launch, manage, and optimize high-performance campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging AI advertising platforms (such as ChatGPT), focusing on ROI and qualified pipeline. Content, SEO & Social Media: Direct organic growth, website messaging, keyword strategies,



technical SEO, and engaging short-form video/creative assets tailored for U.
S. audiences. Email Marketing & CRM Alignment: Build automated lead-nurturing sequences and work closely with sales to optimize lead handoffs, conversion rates, and revenue attribution. Team Leadership & Scaling: Recruit, onboard, and manage a high-performing marketing team, external agencies, and creative specialists as business needs scale. Analytics & Performance Tracking: Maintain reliable attribution via GA4, GTM, and CRM integrations to report on CAC, CPL, ad spend efficiency, and pipeline velocity. What We’re Looking For

Experience:
Proven digital marketing experience executing B2B campaigns targeting U.
S. customers, ideally within payments, merchant services, fintech, SaaS, or POS systems. Paid Media Expertise: Hands-on mastery of Google Ads and Meta advertising campaigns, alongside familiarity with LinkedIn, TikTok, and emerging AI advertising channels. Team Leadership: Demonstrated success leading small marketing teams or directing multidisciplinary creative and technical specialists. SEO & Content Acumen: Solid background in B2B content marketing, website conversion rate optimization (CRO), and search engine optimization. Analytical Mindset: Deep familiarity with campaign tracking, attribution models, UTM parameters, and CRM reporting. Communication & Collaboration: Exceptional written and spoken English,



with the ability to collaborate during hours overlapping with the U.
S. team. Why Join? Foundational Impact: Build and shape a brand-new India marketing hub from the ground up for a fast-growing U.
S. fintech enterprise. High-Growth Scale: Own multi-channel acquisition strategies in a high-stakes, lucrative B2B market. Leadership Autonomy: Direct budgets, build out your own creative team, and directly tie marketing performance to company revenue. Dynamic Work Environment: Work alongside a high-caliber team with global exposure and strong leadership visibility. Key Skills & Competencies Required U.
S. B2B Lead Generation & Funnel Optimization Paid Search & Social Advertising (Google Ads, Meta, LinkedIn) Emerging AI Advertising Channels & ChatGPT Campaigns FinTech, Payments & Merchant Services Domain Knowledge SEO, Content Strategy & Conversion Rate Optimization (CRO) Email Marketing, CRM Integration & Sales Alignment Team Leadership, Agency Management & Creative Direction Web Analytics, Attribution & Performance Tracking (GA4, GTM) Cross-Functional Collaboration Across Time Zones Strategic Budgeting & ROI Optimization Interested candidates may apply directly or reach out to learn more about this exciting mandate.

Skills:
conversion rate optimization,campaigns,seo,crm,paid search campaigns,google ads,,interactive creative direction,cro management,emerging ai advertising channels,email marketing,agency management,social advertising,b2b,advertising,optimization,seo tools,meta,leadership,crm integration,attribution,social media,funnel optimization,instagram,gtm,google ads,b2b lead generation,payments,content strategy,sales alignment,communication,linkedin,lead generation,digital,web analytics,chatgpt campaigns,attribution & performance tracking,ga4

📌 Digital Marketing Manager — U.S.B Payments (Bengaluru)
🏢 HYrEzy Tech Solutions
📍 Bengaluru