AVP, Growth — HomeRun

HomeRun grew 10x in the last 12 months. We're hiring the person who leads the next 10x.

ABOUT HOMERUN

HomeRun delivers building and construction materials in 60 minutes across Bangalore: cement, plywood, wires, hardware, tiles, paints and more. Buying these has always meant chasing dealers, haggling on price and waiting days for delivery. We're making it 10x better with a full-stack product: a consumer app for homeowners and businesses, plus our own delivery, picking and data platforms behind it.

We serve contractors, interior designers and homeowners. We're Series A funded by Nexus, Sorin, Titan Capital and Sparrow Capital.

THE ROLE

You'll own new-user growth for HomeRun end to end: the strategy, the channels, the budget and the team. You'll report to the VP of Product and Growth and lead performance marketing, category growth, and organic and social.

This isn't a role for running campaigns someone else planned. You'll decide where the next 10x comes from, then build the engine that delivers it. That means scaling the channels that already work, and finding and proving the ones nobody here has cracked yet.

WHAT YOU'LL DO

- Set the growth strategy. Build the plan for 10x new users: which segments, categories, cities and channels, in what order, at what cost. Own the targets and the budget, and make the trade-off calls between brand and performance spend.
- Scale what works. Google paid search has driven most of our growth so far. Push it further while keeping CAC and payback in check, across Search, Performance Max and YouTube.
- Unlock new channels.



Meta is under-explored for us, and so are many others. Find, test and scale new channels: Meta, influencer and creator partnerships, referrals, offline and on-site activation, B2B outreach to contractors and designers, and partnerships across the home-building ecosystem.
- Run a creative and testing machine. Work with Brand and Design to ship ads per category at high velocity. Run a disciplined test-and-learn cadence so every rupee teaches us something.
- Own measurement. Build attribution, cohort and channel economics we trust. Know CAC, payback and LTV by channel, segment and category, and move money fast based on them.
- Lead and build the team. Lead performance marketing, category growth, and organic and social. Hire well, set clear goals, and raise the bar on how the team thinks and executes.
- Partner across the company. Work with Product on onboarding, activation and the first order; with Category on assortment and pricing; and with Ops so growth never outruns our 60-minute promise.

WHAT SUCCESS LOOKS LIKE IN 12 MONTHS
- New users have grown 10x, at a CAC and payback the business can sustain.
- Paid search keeps scaling with better efficiency, not just more spend.




- At least two recent channels are proven and contribute a meaningful share of new users.
- Every channel has clear, trusted economics, and budget moves weekly based on them.
- The growth team is strong, fully staffed and runs without you in every decision.

WHO YOU ARE

- 8–12 years in growth or marketing, including leading a growth function at a high-growth consumer or commerce company. Quick commerce, e-commerce or B2B marketplaces are ideal.
- You've personally scaled a business several times over and can explain exactly which levers did it.
- Deep hands-on command of Google and Meta. You can open an account and find what's broken in an hour.
- You've opened at least one new channel from zero to meaningful scale.
- Strong with numbers: unit economics, cohorts, attribution and incrementality. You make decisions from data, not dashboards.
- You care about creative. You know a great ad when you see one and can brief and coach a team to make them.
- You've hired and led a team of managers, and people want to work for you.
- You're hands-on. You'll roll up your sleeves on a campaign, a landing page or a customer call.

BONUS POINTS

- Experience marketing to SMBs, trade professionals or a mix of B2B and B2C buyers
- Built growth in a hyperlocal or city-by-city business
- Experience with brand building alongside performance, and knowing when each pays off
- Comfortable using AI tools to speed up creative production, analysis and testing

- THIS ROLE ISN'T FOR

📌 AVP Growth (Bengaluru)
🏢 Homerun
📍 Bengaluru