Head 360 Marketing (Brand, Digital & Growth)

Location: Mira - Bhayander
Experience: 15+ Years
Industry: Education / EdTech Preferred

Key Responsibilities
Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
Strengthen brand positioning, visibility, reputation and digital presence.
Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
Drive quality lead generation, student admissions, customer acquisition and conversions.
Develop cutting-edge marketing campaigns, influencer collaborations, events and strategic partnerships.
Lead social media marketing, creative content, video marketing and digital branding initiatives.
Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
Optimise website performance, landing pages, digital campaigns and marketing funnels.
Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
Manage marketing budgets, agencies,



vendors and overall campaign performance.
Lead and mentor the marketing team while presenting strategies and growth plans to senior management.
Candidate Profile
15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
Proven experience in a senior marketing leadership / Head-level role.
Solid expertise in 360 marketing, brand building, performance marketing and lead generation.
Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.
Experience with Google Analytics 4, CRM, marketing automation and campaign optimisation.
Exposure to influencer marketing, creative campaigns and integrated marketing strategies.
Solid leadership, creativity, analytical thinking and communication skills.
Proven track record of managing marketing teams, budgets and delivering measurable business growth.

Education: MBA / PG in Marketing or a related field preferred

Contact Us : hidden_mobile

Email ID : hidden_email

📌 Marketing Head Mira Bhayandar
🏢 INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
📍 Mira Bhayandar