Role Overview

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads and

hands-on experience in Meta Ads to drive user acquisition, lead generation, and growth. The

ideal candidate should be data-driven, analytical, and comfortable leveraging AI tools to improve

campaign performance and efficiency.

Responsibilities

● Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.

● Manage campaign budgets, bidding strategies, audience targeting, and ad creatives to maximize ROI and achieve business goals.

● Conduct keyword research, competitor analysis, audience segmentation, and continuous A/B testing to improve campaign performance.

● Monitor and optimize key metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rates.

● Implement and maintain accurate tracking using GA4, GTM, and conversion tracking tools.

● Analyze campaign data, generate actionable insights, and present performance reports with recommendations for growth.





● Collaborate with content, design, and product teams to create high-converting creatives

and landing pages.

● Leverage AI tools for campaign optimization, ad copy generation, performance analysis,

reporting, and workflow automation.

● Stay updated on industry trends, platform updates, and emerging AI-driven marketing

practices to identify new growth prospects.

Requirements

● 2 - 6 years of experience in Performance Marketing.

● Strong hands-on experience with Google Ads (mandatory).

● Valuable experience with Meta Ads Manager.

● Working knowledge of GA4, GTM, and conversion tracking.

● Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar platforms.

● Solid analytical and problem-solving skills.

● Should have solid communication skills in Telugu and English, with the ability to

understand and communicate effectively with Telugu-speaking audiences.

📌 Performance Marketing Specialist Hyderabad
🏢 Entri
📍 Hyderabad