Job Description:

Performance Marketing: Plan, execute, and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant

digital platforms, including search, display, video, social, remarketing, and lead generation.

Growth Strategy: Develop and execute strategies for customer acquisition, business expansion, revenue generation, and

profitability. Identify prospects to improve acquisition efficiency and customer lifetime value.

Lead Generation & Conversion: Generate high-quality MQLs and SQLs, improve cost per qualified lead, and work with sales

teams on lead qualification, follow-up, and conversion processes.

E-commerce & Omnichannel Growth: Drive online sales across brand websites, marketplaces, and quick-commerce

platforms. Optimise product discovery, add-to-cart, checkout, purchases, revenue, and ROAS.

Campaign Optimisation: Monitor and improve CAC, CPL, CPA, ROAS, ROI, CTR, CPC, CPM, and conversion rates. Diagnose

underperformance and scale successful campaigns efficiently.

Marketing Funnel Management: Build and optimise TOFU, MOFU, and BOFU strategies across acquisition, consideration,

conversion, and retention journeys.

Analytics, Tracking & Reporting: Use GA4, GTM,



advertising pixels, conversion APIs, and platform analytics to track results.

Build dashboards and turn data into actionable insights and forecasts.

Conversion Rate Optimisation: Improve landing pages, website journeys, forms, and checkout experiences. Run A/B tests on

headlines, CTAs, forms, and campaign experiences.

Retargeting, CRM & Automation: Implement remarketing, audience segmentation, lead nurturing, abandoned-cart recovery,

and customer re-engagement campaigns in collaboration with CRM teams.

Budget & ROI Management: Allocate and manage advertising budgets, forecast results, monitor spend, and maximise

marketing returns based on performance and business priorities.

Creative Testing: Collaborate with creative and content teams to test ad creatives, copy, hooks, formats, messaging, and

audience segments. Use results to guide creative development.

Growth Experiments & Scaling: Test recent acquisition channels, audiences, and platforms; analyse outcomes; and scale

successful experiments to improve acquisition, conversion, retention, and revenue.

📌 Performance Marketing Specialist Mumbai
🏢 Acme Services
📍 Mumbai