Job Description: Area Sales Manager – Home Appliances & Kitchen Appliances

Company: STEVA Gizmo – A Brand of United Elements Limited (Established in 1986)

Department: Sales & Business Development

Industry: Home Appliances, Kitchen Appliances & Consumer Electricals

Experience: 5 Years

Employment Type: Full-Time

Job Locations: Lucknow( Uttar Pradesh)

Reporting To: Regional Sales Head

Job Summary - We are looking for a result-oriented Area Sales Manager to drive sales growth, expand the dealer and distributor network, and achieve business targets in the assigned territory.

Key Responsibilities -
Achieve monthly and annual sales targets for the assigned territory.
Develop new dealers, distributors, and retail outlets to expand market coverage.
Drive primary and secondary sales through effective channel management.
Maintain positive relationships with dealers, distributors, and retailers.
Conduct regular market visits and monitor competitor activities and market trends.
Ensure product availability, visibility, and effective implementation of promotional schemes.
Monitor outstanding payments and ensure timely collections.




Prepare regular sales reports and coordinate with the Regional Sales Head.

Candidate Requirements - Graduate in any discipline; an MBA in Sales or Marketing is preferred.
Minimum 5 years of experience in sales and distribution, preferably in home appliances, kitchen appliances, or consumer electricals.
Experience in dealer and distributor management and territory sales.
Positive communication, negotiation, and relationship management skills.
Ability to achieve sales targets and develop new markets.
Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs) - Achievement of sales targets.
Growth in primary and secondary sales.
New dealer and distributor appointments.
Expansion of market coverage.
Timely payment collections and distributor relationship management.

Ideal Candidate: A proactive sales qualified with strong channel management skills and a proven ability to expand distribution networks and drive sales growth in the assigned territory.

📌 Branch Manager Lucknow (India)
🏢 United Elements
📍 India