ASSISTANT GENERAL MANAGER (BUSINESS DEVELOPMENT - OEM BUSINESS)

Key Responsibility Areas (KRAs)
OEM product approvals: Lead the strategy for getting DISP products approved, specified, and empanelled across PSU banks, private banks, manufacturing, real estate, hospitality, and healthcare.
Specification building: Engage consultants, architects, PMCs, and procurement and security heads to get DISP products specified in projects and tenders.
Channel ecosystem: Build and lead a network of system integrators, distributors, and channel partners, and make sure partners and the internal channel sales team work together.
Business growth: Own OEM revenue and approval targets, identify recent sectors and key accounts, and grow market share.
Senior relationships: Build and maintain relationships with senior decision-makers in target organisations.
Partner enablement: Set up partner onboarding, product training, pricing support, and performance reviews.
Team leadership: Lead, mentor, and review the OEM sales and channel team, and build a performance-driven culture.
Cross-functional coordination: Work with product, technical,



and operations teams on approval documents, presentations, demos, and product feedback.
Governance and reporting: Track the approval pipeline, partner performance, and revenue, and present periodic reviews to top management.

Skills Required
Solid understanding of OEM and channel-led B2B sales
Strategic thinking with strong execution ability
Excellent communication, negotiation, and presentation skills
Proven ability to build relationships at senior levels
Experience leading sales teams and partner networks
Robust follow-up discipline and focus on results
Knowledge of vendor approval, empanelment, and specification processes

Experience: 12–18 years in OEM business development, channel sales, or institutional sales, with at least 4–5 years in a team leadership role. Experience in CCTV, fire alarm, access control, electronics, or allied industries is preferred.

Qualification: Graduate in Engineering or Science preferred. An MBA in Marketing is an advantage.

📌 Assistant Vice President Noida (India)
🏢 Digitals India Security Products
📍 India