Key Responsibilities:
Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA), driving user acquisition and growth.
Manage the full paid advertising stack including Search (Google/Bing), Display, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
Lead end-to-end campaign execution—account setup, structure, ad creation, keyword strategy, launch planning, and KPI definition.
Drive current growth initiatives across Google, Meta, LinkedIn, and other lead generation platforms for B2B and B2C audiences.
Monitor and optimize campaign performance through daily, weekly, and monthly analysis to continuously improve results.
Build and maintain performance dashboards using Looker Studio (or similar tools) for campaign, lead, and ROI tracking.
Own performance outcomes, with transparent accountability for reducing CAC, improving ROAS, and driving revenue growth.
Continuously optimize PPC performance through keyword research, quality score improvement, CTR optimization, and bid management.
Execute full-funnel remarketing and CRO strategies, including static/dynamic remarketing, RTB solutions, A/B testing, and lead quality optimization.
Collaborate with design, content,



and tech teams to launch high-performing creatives, landing pages, CMS (WordPress) updates, and CRM-aligned campaigns.

Requirements (Must Have):
Bachelor’s in engineering / technology or MBA or Digital marketing certification.
5+ years of hands-on performance marketing experience on search & Meta.
Proven expertise across core paid channels – Google Search & Display, Meta (Facebook & Instagram), YouTube, LinkedIn Ads
Experience running campaigns for India and international markets across B2B and B2C
Demonstrated ownership of large ad budgets (₹2 Cr+ cumulative spend)
Advanced analytics & reporting capability

(Good to Have):
Advance digital marketing certification
Experience with affiliate, programmatic, or native advertising platforms
Hands-on exposure to marketing automation tools (HubSpot / Lead Squared / Marketo)
Strong full-funnel CRO experience
Working knowledge of CMS platforms (WordPress) and CRM systems
Advanced Excel / data analysis skills
Experience launching recent channels, ad formats, or geographies
High learning agility and growth mindset

Pay: ₹370,000.00 - ₹1,660,000.00 per year

Work Location: In person

📌 Performance / Growth Marketing Manager Bengaluru
🏢 SAVISHTY
📍 Bengaluru