Job Description: Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Experience: 2 Years

Job Type: Full time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage the company’s online presence, generate leads, and promote products and services through digital platforms.

Key Responsibilities
Social Media Management: Manage company profiles on Instagram, Facebook, LinkedIn, and other social media platforms.
Content Creation: Create engaging posts, captions, banners, reels, and promotional content.
SEO: Optimize website content to improve search engine rankings and organic traffic.
Digital Advertising: Assist in running Google Ads, Facebook Ads, and Instagram Ads campaigns.
Lead Generation: Generate potential customer leads through online marketing activities.
Website Management: Update website content, product details, blogs, and landing pages.
Email Marketing: Prepare and send promotional emails and marketing campaigns.
Performance Analysis: Monitor campaign performance, website traffic, engagement, and lead conversion.




Market Research: Research competitors, industry trends, target audiences, and customer preferences.
Reporting: Prepare regular reports on digital marketing activities and results.

Required Skills
Knowledge of social media platforms and digital marketing strategies.
Basic understanding of SEO and Google Ads.
Positive communication and content-writing skills.
Creativity and analytical thinking.
Knowledge of Canva, Google Analytics, and Meta Business Suite is an advantage.
Ability to work independently and meet deadlines.

Educational Qualifications
Graduate in Marketing, Business Administration, Commerce, or a related field.
A digital marketing certification is an added advantage.

Key Performance Indicators (KPIs)
Number of leads generated.
Website traffic and search rankings.
Social media reach and engagement.
Advertising campaign performance.
Conversion rates and marketing ROI.

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Executive Ludhiana
🏢 The Codes Adda
📍 Ludhiana