Key Responsibilities

Define brand positioning, architecture, audiences, value propositions, messaging and tone; conduct

customer and competitor research; create brand guidelines; direct campaigns, founder branding,

product launches and storytelling; ensure consistency across marketing and sales materials.

Expected Deliverables / KPIs
Approved positioning and messaging framework
Brand guideline document
Quarterly campaign roadmap
Consistent communication across channels
Defined audience personas
Launch and content themes
Improved brand recall, branded searches, direct traffic, engagement and share of voice
Periodic brand audits.

Mandatory Skills
Brand strategy
Positioning
Research
Customer personas
Messaging
Storytelling
Campaign planning
Creative direction
Content strategy
Presentation
Stakeholder and agency management
Understanding of technology and SaaS brands

Pay: ₹15,000.00 - ₹60,000.00 per month

Advantages:
Adaptable schedule
Leave encashment
Paid sick time

Work Location: In person

📌 Brand Manager Vastral (India)
🏢 ThinkTanker
📍 India