The purpose of this role is to provide support for the collection analysis and dissemination of insights to our clients

Job Description:

Experience Range

3-7 Years

Shift Timing

6:00 PM - 3:00 AM IST

Must-Have Skills

- Solid hands-on experience in SPSS Data Validation.
- Expertise in data validation data merging coding weighting stacking formatting and SPSS functions.
- Ability to create and execute data validation scripts in SPSS.
- Strong understanding of questionnaire logic and market research data structures.
- Experience managing multiple market research projects simultaneously.
- Knowledge of market research methodologies such as Tracking Concept Testing Copy Testing Segmentation and MaxDiff.
- Strong analytical problem-solving and project management skills.
- Excellent stakeholder and client communication skills.

Good-to-Have Skills

- Experience in Data Tabulation using SPSS.
- Exposure to tracking studies segmentation studies and advanced market research methodologies.
- Client-facing and consulting experience.
- Advanced Excel and PowerPoint skills.
- Post-graduate qualification in Market Research or related field.

Job Description:

Key Responsibilities

- Manage 8-10 concurrent market research data processing projects with minimal supervision.
- Perform data validation and processing activities using SPSS.
- Prepare and execute complex project setups accurately and efficiently.
- Create and maintain project schedules and timelines.
- Coordinate with clients and internal stakeholders throughout the project lifecycle.
- Proactively identify and resolve project issues and risks.




- Ensure all studies are delivered using a First Time Right (FTR) approach.
- Develop and execute data validation scripts using various input data sources.
- Maintain project documentation and ensure process compliance.
- Handle SPSS-based activities including coding weighting merging stacking and formatting.
- Work closely with clients to resolve project-related concerns.
- Support ongoing improvements in execution quality and productivity.

Other Responsibilities

- Execute projects as per established plans and timelines.
- Participate in training programs and process improvement initiatives.
- Ensure proper reconciliation and maintenance of programmatic platform updates.
- Support internal teams with project closure and invoicing activities.
- Adhere to organizational standards processes and quality guidelines.

Additional Information

- Individual Contributor role with significant ownership and accountability.
- Focus Area: Projects: 85%Other Responsibilities: 15%
- Opportunity to work on diverse market research studies across industries.
- Candidate should possess a strong client-centric mindset and collaborative approach.
- Comfortable working in a fast-paced high-productivity environment.
- Ability to manage competing priorities and strict deadlines effectively.
- Strong sense of ownership and accountability for project outcomes.

Educational Qualification

- Bachelors Degree (Mandatory).
- Post-Graduation in Market Research or related field preferred.

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Senior IC

📌 Sr. Analyst SPSS (Mumbai)
🏢 dentsu
📍 Mumbai