Hi Connections,

Job Title: Performance Marketing Specialist / SEO

Point of Contact : +91 (phone hidden)

Location : Malla Reddy Multi-Specialty Hospital

Note : Immediate Joiners preferred

- Improve website architecture, internal linking, and content hierarchy for better crawlability and user experience.
- Perform content audits to identify gaps, opportunities, and outdated material for optimization.
- Ensure proper implementation of schema markup (structured data) and canonical tags to improve search visibility.
- Analyze and enhance page speed, mobile responsiveness, and Core Web Vitals.
- Collaborate with content and web development teams to ensure SEO best practices are integrated into new designs and content.

1. Off-Page SEO & Link Building

- Develop and implement ethical link-building campaigns to strengthen domain authority.
- Conduct competitor backlink analysis and identify new link opportunities.
- Create and maintain local citations across directories like Google Business Profile, Yelp, and Bing Places.
- Manage guest posting, outreach, and digital PR initiatives to earn high-quality backlinks.
- Monitor and clean up toxic or spammy links to protect site reputation.

- Technical SEO-Perform regular technical SEO audits using tools such as Screaming Frog, Ahrefs, or SEMrush.

- Fix crawl errors, broken links, duplicate content, and redirect issues.
- Ensure proper XML sitemap and robots.txt configurations.
- Optimize website for indexability and crawl budget efficiency.
- Work with developers to resolve JavaScript rendering and structured data issues.

- SEO Tools & Analytics





- Manage websites using WordPress CMS, with a strong command of SEO plugins like All in One SEO, Yoast, or Rank Math.
- Utilize Google Search Console, Google Analytics (GA4), and Bing Webmaster Tools to track performance.
- Set up and maintain keyword tracking dashboards using platforms such as Ahrefs, SEMrush, Moz, or Google Data Studio.
- Measure and report on KPIs such as organic traffic, CTR, bounce rate, conversions, and keyword rankings.
- Conduct A/B testing to evaluate the impact of SEO changes.

- Performance Measurement & Reporting

- Prepare comprehensive monthly reports detailing performance metrics, ranking improvements, and actionable insights.
- Monitor targeted keyword growth and demonstrate consistent ranking improvements sustained over 612 months.
- Provide data-driven recommendations for content strategy, link-building, and technical enhancements.
- Communicate progress, challenges, and strategic plans clearly to management or clients.

Qualifications & Skills:

- Bachelors degree in Marketing, Computer Science, Digital Media, or a related field (preferred).
- 2-5+ years of proven experience in SEO with measurable results.




- Strong understanding of Google algorithm updates (e.g., Core Updates, Helpful Content, etc.).
- Hands-on experience with WordPress and SEO plugins like All in One SEO, Yoast, or Rank Math.
- Proficiency in SEO and analytics tools including: ○ Google Analytics (GA4) ○ Google Search Console ○ Bing Webmaster Tools ○ Ahrefs / SEMrush / Moz ○ Screaming Frog ○ Google Data Studio / Looker Studio
- Knowledge of HTML, CSS, and JavaScript for in office optimization.
- Familiarity with content marketing, local SEO, and E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
- Excellent analytical, problem-solving, and communication skills.
- Ability to manage multiple projects and meet tight deadlines.

Performance Indicators (KPIs):

- Growth in organic traffic and click-through rates (CTR).

- Improvement in keyword rankings for target terms.

- Increase in domain authority and quality backlink profile.

- Reduction in bounce rate and improvement in session duration.

- Achievement of monthly and quarterly SEO goals.Preferred Additional Skills:

- Experience with content strategy or copywriting for SEO.

- Familiarity with Google Tag Manager and conversion tracking setup.

- Understanding of international SEO and multilingual site optimization.

- Basic knowledge of PPC advertising and social media marketing (for integrated campaigns).

Point of Contact : +91 (phone hidden)

Job Types : Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Search Engine Optimization Executive (Hyderabad)
🏢 Malla Reddy Narayana Multispecialty Hospital
📍 Hyderabad