Job Title: SEO, Website & Google Ads Manager

Department : Digital Marketing Employment Type : Full time Location : On-site

Role Overview

We are looking for a data-driven and revenue-focused SEO, Website & Google Ads Manager to lead organic growth, manage website performance, and scale paid acquisition profitably.

Key Responsibilities 1. Search Engine Optimization (SEO) Strategy & Execution

- Develop and implement comprehensive on-page and off-page SEO strategies
- Conduct high-intent keyword research aligned with revenue goals
- Optimize product pages, collection pages, blogs, and landing pages
- Implement structured data and schema markup
- Improve internal linking and site architecture

Technical SEO

- Perform regular site audits (craw lability, indexing, page speed)
- Resolve technical issues affecting rankings
- Monitor Core Web Vitals and website health

Authority Building

- Develop backlink strategies and outreach campaigns
- Track competitor SEO movements and identify opportunities

Performance Tracking

- Monitor keyword rankings, organic traffic, CTR, and revenue
- Prepare monthly SEO performance reports

2. Website Management (Shopify / E-commerce) Operations

- Manage daily website updates and product uploads
- Ensure SEO-optimized product descriptions and metadata
- Maintain structured collections and filtering systems

UX & CRO

- Optimize product pages for higher conversion rates
- Improve navigation, checkout experience, and site flow
- Conduct A/B testing for landing pages

Technical Oversight

- Coordinate with developers for enhancements and bug fixes
- Ensure mobile responsiveness and cross-browser compatibility




- Monitor website speed and uptime

3. Google Ads Management Campaign Strategy

- Plan and execute Google Ads campaigns:

- Search

- Shopping

- Performance Max

- Display & Remarketing

Optimization

- Manage budgets and bidding strategies
- Improve Quality Score and reduce CPC
- Scale winning campaigns profitably

Conversion Tracking

- Implement and manage:

- Google Tag Manager

- Enhanced conversions

- GA4 tracking

- Ensure accurate attribution and data consistency

Reporting & ROI

- Monitor ROAS, CPA, CTR, and revenue
- Create performance dashboards
- Identify scaling opportunities and inefficiencies

Required Skills & Qualifications

- 3+ years experience in SEO and Google Ads

- Hands-on experience with Shopify (or equivalent CMS)

- Strong understanding of:

- GA4

- Google Search Console

- SEMrush / Ahrefs

- Google Ads Manager

- Experience managing monthly ad budgets profitably

- Strong analytical mindset with ROI focus

- Basic understanding of HTML/CSS preferred

- Experience in luxury, jewelry, fashion, or D2C preferred

Key Performance Indicators (KPIs)

- Growth in organic traffic (non-branded)
- Increase in organic revenue contribution
- Google Ads ROAS target achievement
- Website conversion rate improvement
- Reduction in CPA
- Increase in Average Order Value
- Commercially minded, not just traffic-focused
- Comfortable owning revenue targets
- Detail-oriented and performance-driven
- Able to work cross-functionally with design, content, and operations teams
- Proactive in testing and experimentation

Job Types : Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Executive (Jaipur)
🏢 V. P. Gems
📍 Jaipur