About Us

The Bombay Digital Company is a fast-growing creative and performance-driven D2C marketing agency that helps brands scale through strategic digital campaigns, performance marketing, content and conversion-focused advertising. We work with multiple D2C and lead-generation brands across industries to drive revenue growth, customer acquisition and online visibility.

We are looking for a highly analytical and performance-oriented Senior Performance Marketing Executive who can independently manage and scale paid campaigns across platforms while driving measurable growth for D2C and lead generation clients.

Key Responsibilities: 1.⁠ ⁠Develop and execute performance marketing strategies for D2C and lead generation brands across multiple digital platforms.

2.⁠ ⁠Independently manage and optimise paid advertising campaigns on Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat and other relevant advertising platforms.

3.⁠ ⁠Plan and execute campaigns focused on:

- ⁠ ⁠Website purchases and revenue generation
- ⁠ ⁠Lead generation
- ⁠ ⁠Traffic and awareness
- ⁠ ⁠Conversion optimization
- ⁠ ⁠Engagement
- ⁠ ⁠Remarketing and retention campaigns

4.⁠ ⁠Scale D2C campaigns while maintaining target ROAS, CAC, CPL, CPA and overall profitability.

5.⁠ ⁠Analyze customer journeys, sales funnels, and campaign performance data to improve conversions and customer acquisition.

6.⁠ ⁠Create and optimize audience targeting strategies including lookalike audiences, retargeting audiences, interest-based targeting and funnel-based audience segmentation.





7.⁠ ⁠Work closely with creative and content teams to develop high-performing ad creatives, copies, hooks and conversion-focused campaigns.

8.⁠ ⁠Monitor campaign performance daily and implement data-driven optimizations to improve results and reduce acquisition costs.

9.⁠ ⁠Manage advertising budgets efficiently across multiple client accounts and ensure maximum ROI.

10.⁠ ⁠Set up and manage Meta Pixel, Conversion API, Google Analytics, Google Tag Manager, event tracking and other performance tracking tools.

11.⁠ ⁠Create detailed campaign performance reports, insights and growth recommendations for clients and internal teams.

12.⁠ ⁠Conduct regular client review meetings to present campaign performance, sales insights, lead quality analysis and future scaling strategies.

13.⁠ ⁠Identify current growth opportunities, media buying strategies, ad formats and emerging platforms to improve campaign performance.

14.⁠ ⁠Coordinate with website and landing page teams to improve conversion rates and overall user experience.

15.⁠ ⁠Maintain campaign trackers, reporting sheets and performance dashboards for all client accounts.





16.⁠ ⁠Stay updated with the latest trends, platform algorithm updates, D2C growth strategies and digital advertising best practices.

Requirements :

- ⁠ ⁠2 - 5 years of experience in Performance Marketing, preferably in a D2C marketing agency or digital marketing agency.
- ⁠ ⁠Strong hands-on expertise in Meta Ads and Google Ads platforms.
- ⁠ ⁠Proven experience in handling D2C e-commerce and lead generation campaigns.
- ⁠ ⁠Strong understanding of ROAS, CAC, CPL, CPA, CTR, conversion funnels, and scaling strategies.
- ⁠ ⁠Experience with Shopify/e-commerce marketing and conversion-focused campaign execution is preferred.
- ⁠ ⁠Knowledge of Meta Pixel, Conversion API, Google Analytics, Google Tag Manager, and tracking integrations is mandatory.
- ⁠ ⁠Ability to analyze campaign data and derive actionable insights for performance improvement.
- ⁠ ⁠Strong communication and client management skills.
- ⁠ ⁠Ability to manage multiple client accounts in a fast-paced agency environment.
- ⁠ ⁠Understanding of customer acquisition, retention marketing, and funnel optimization strategies.

Preferred Skills:

- ⁠ ⁠Experience working with D2C brands across beauty, fashion, wellness, food, lifestyle, healthcare or consumer products.
- ⁠ ⁠Knowledge of landing page optimization and CRO strategies.
- ⁠ ⁠Familiarity with automation tools, CRM integrations and reporting dashboards.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Borivali)
🏢 TBC Digital Private
📍 Borivali