Assistant Marketing Manager - Eye Care Hospital

Department

Marketing & Business Development

Reporting To

Centre Manager

Job Summary

The role requires robust leadership, hospital marketing expertise, relationship-building skills, and the ability to execute patient acquisition strategies across doctors, corporates, camps, institutions, and community outreach programs.

Key ResponsibilitiesBusiness Growth & Patient Acquisition

- Develop and implement marketing strategies to increase OPD registrations and hospital footfall.
- Generate new business opportunities through referral doctors, optical partners, corporates, schools, NGOs, and health camps.
- Plan and execute local area marketing and promotional activities for patient acquisition.
- Increase awareness of eye care services including cataract, retina, LASIK, glaucoma, pediatric ophthalmology, and optical services.
- Coordinate outreach programs, screening camps, and community awareness initiatives.

Team Handling & Coordination

- Supervise and guide the marketing executives and field staff.
- Assign targets and monitor team performance regularly.
- Conduct team meetings, training sessions, and performance reviews.
- Ensure proper coordination between marketing, reception, counselors, and operations teams.

Doctor & Referral Relationship Management

- Build and maintain relationships with ophthalmologists, general physicians, optometrists, and referral partners.
- Develop corporate tie-ups and institutional partnerships to increase patient inflow.
- Maintain regular follow-ups with referral sources to strengthen business relationships.

Marketing & Promotions

- Support digital marketing campaigns, social media promotions, and branding activities.
- Coordinate hospital events, awareness drives, and patient engagement programs.




- Monitor competitor activities and market trends in the eye care segment.

Reporting & Analysis

- Track OPD growth, conversion ratios, camp performance, and revenue generation.
- Prepare daily, weekly, and monthly business development reports.
- Analyze marketing ROI and recommend improvement strategies.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
- MBA in Marketing preferred.
- 2-6 years of experience in hospital marketing, healthcare marketing, or eye care industry.
- Experience in handling field teams and business development activities.

Required Skills :

- Team management and leadership
- Business development
- Hospital marketing
- Patient acquisition strategies
- Communication and negotiation skills
- Relationship management
- Target-oriented approach
- Data reporting and analysis

Key Performance Indicators (KPIs)

- Increase in OPD registrations
- Growth in patient footfall
- Number of successful camps and outreach activities
- Corporate and referral tie-ups generated
- Team target achievement
- Revenue contribution from marketing activities

Preferred Industry Experience

- Eye hospitals
- Multi-specialty hospitals
- Healthcare chains
- Optical and vision-care industry

Pay: ₹35,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

- Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

Education :

- Master's (required)

Experience :

- Market analysis: 3 years (required)
- outreach: 3 years (required)
- team Handeling : 2 years (required)
- OPD FOOTFALL: 1 year (required)
- Business development: 3 years (required)

Willingness to travel:

- 75% (required)

Work Location: In person

📌 Asst. Marketing Manager (Lucknow)
🏢 Riti Wellness and Healthcare
📍 Lucknow