About the Company

SCMConnect Pvt. Ltd. is a leading organization in the Supply Chain, Logistics and Professional Education space. We are currently setting up a dedicated Admissions & Student Acquisition Center for a leading organisation and are looking for dynamic professionals to join our growing team.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified leads through Meta, Google, affiliate partnerships, and other digital channels. The role requires continuous monitoring of campaign performance, lead quality, conversion metrics, and optimization of marketing spend to maximize ROI.

Key Responsibilities

- Plan, execute and optimize lead generation campaigns across Meta (Facebook & Instagram) and Google Ads.
- Generate high-quality leads for admissions and student acquisition.
- Monitor and optimize CPL (Cost Per Lead) and COA (Cost of Acquisition).
- Coordinate closely with telecalling and admissions teams to improve lead quality and conversions.
- Establish and manage affiliate marketing partnerships and lead generation partners.
- Monitor daily lead volumes, lead quality, and campaign performance.
- Analyze lead-to-walk-in and lead-to-admission conversion ratios.
- Ensure optimum utilization of marketing budgets.
- Conduct A/B testing of creatives, landing pages and campaign strategies.
- Track campaign performance and prepare daily, weekly and monthly reports.
- Coordinate with creative teams for ad creatives, landing pages and marketing collateral.
- Identify new lead generation opportunities and digital acquisition channels.
- Ensure achievement of lead generation and admissions targets.

Key Performance Indicators (KPIs)

- Lead Volume
- Cost Per Lead (CPL)




- Cost Per Acquisition (COA)
- Lead Quality Score
- Lead-to-Walk-in Conversion
- Lead-to-Admission Conversion
- Campaign ROI
- Affiliate Partner Performance
- Marketing Budget Utilization
- 4-8 years experience in Digital Marketing / Performance Marketing.
- EdTech, Education, Higher Education or Skill Development experience preferred.
- Hands-on experience with Meta Ads and Google Ads is mandatory.
- Experience in lead generation campaigns and admissions marketing.
- Strong understanding of marketing funnels and conversion optimization.
- Experience managing affiliate marketing partnerships.
- Good analytical and reporting skills.
- Strong communication and stakeholder management skills.

Mandatory Skills

- Meta Ads Manager
- Google Ads
- Lead Generation Campaigns
- CPL Optimization
- COA Optimization
- Google Analytics
- Conversion Tracking
- Campaign Optimization
- Affiliate Marketing
- Marketing Reporting

Preferred Skills

- Education / EdTech Marketing
- CRM Integration
- Landing Page Optimization
- LeadSquared / Zoho CRM
- Google Tag Manager
- Performance Marketing Analytics

Key Skills

Digital Marketing, Performance Marketing, Lead Generation, Meta Ads, Facebook Ads, Google Ads, Affiliate Marketing, CPL Management, COA Management, Campaign Management, Student Acquisition, Admissions Marketing

Why Join Us

- Chance to build and scale the admissions engine from the ground up.
- Direct ownership of lead generation and business growth.
- Day Shift role.
- High-growth environment.
- Opportunity to work closely with leadership team.
- Career growth based on performance.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing / Performance Marketing Specialist (Gurugram)
🏢 SCM Connect Private
📍 Gurugram