Job Category: Marketing

Job Description: The Deputy Manager - Product Marketing (Power) will own the end-to-end management of NEDS' Power product range, driving market penetration, profitability, and innovation. You will work closely with Sales, R&D;, Manufacturing and Supply Chain to translate market insights into winning product strategies, pricing models, and enablement tools for both B2B project and B2C retail channels.

Responsibilities:

- Manage the assigned Power product portfolio throughout its lifecycle, from concept to end-of-life.
- Conduct market research, competitor benchmarking, and identify new business opportunities.
- Develop and maintain pricing strategies, margin analysis, and profitability targets.
- Provide technical support and application guidance to Sales and Business Development teams.
- Design and deliver product training programs for internal teams and channel partners.
- Coordinate cross-functional activities with Sales, R&D;, Manufacturing, and Supply Chain for product launches and enhancements.
- Create and update product literature, presentations, and marketing collateral.
- Monitor product performance metrics and recommend corrective actions.




- Support the development of new product concepts based on market and customer feedback.
- Ensure compliance with relevant electrical standards and safety regulations.

Qualifications:

- 3-8 years of experience in Product Management or Product Marketing, preferably in the Power sector.
- Hands-on experience with Power distribution products, electrical faults, and application-based product selection.
- Proven ability to conduct market mapping, competitor analysis, and chance identification.
- Strong knowledge of pricing strategy, margin analysis, and profitability management.
- Understanding of B2B (project) and B2C (retail) business models in the electrical industry.
- Excellent cross-functional coordination and execution skills.
- Ability to translate technical concepts into clear, compelling marketing messages.
- Familiarity with relevant electrical standards and regulations.
- Effective communication and presentation skills for internal and external audiences.
- Bachelor's degree in Electrical Engineering, Business, Marketing, or a related field.

📌 Deputy Manager - Product Marketing (Power) (Noida)
🏢 Legrand
📍 Noida