We are looking for an experienced Manager - Marketing to shape and execute udChalo's marketing agenda-driving business growth, strengthening the brand and deepening customer engagement.

The role will own the end-to-end marketing roadmap, integrated campaigns, customer insights, budgets and ROI, new growth opportunities, and development of a high-performing team. This is a hands-on leadership role requiring strong execution, cross-functional collaboration and a consistent focus on measurable business outcomes.

Key Roles and Responsibilities

Marketing Strategy and Growth

- Develop and own the overall marketing strategy and roadmap, aligned with business priorities, brand objectives and revenue goals.
- Drive customer acquisition, conversion, engagement, retention and revenue growth through effective full-funnel marketing initiatives.
- Identify, test and scale new growth channels, strategic partnerships and market opportunities.
- Develop go-to-market plans in collaboration with Sales, Product, Business and other cross-functional teams.
- Identify and adopt AI-enabled marketing tools to improve customer insights, personalisation, content effectiveness and campaign optimisation, while ensuring responsible use and data privacy.

Brand and Campaign Management
- Strengthen brand positioning and ensure consistent communication across digital, offline, franchise, outreach and partner channels.
- Plan, execute and optimise integrated campaigns across digital, social media, offline, PR and partnership channels.
- Use customer research, segmentation, market trends and performance data to strengthen propositions, messaging and customer journeys.
- Ensure campaigns are delivered on time, within budget and in line with defined business and brand objectives.

Performance, Analytics and Budget Management
- Define marketing KPIs and establish appropriate dashboards and review mechanisms to track performance.
- Own marketing budgets and monitor ROI, ROAS, CAC, conversions and resource utilisation.




- Analyse campaign results, customer feedback and market data to identify opportunities for improvement.
- Promote continuous experimentation through A/B testing, campaign optimisation and data-led decision-making.

Team and Stakeholder Management
- Build, mentor and lead a high-performing marketing team with a strong culture of ownership, accountability and execution.
- Establish clear priorities, responsibilities and performance expectations within the marketing function.
- Collaborate closely with internal stakeholders to achieve brand, customer and commercial objectives.
- Manage external agencies, partners and vendors to ensure timely, cost-effective and high-quality delivery.

Experience Required

- 7-9 years of experience across marketing strategy, brand management, growth marketing, performance marketing or related roles.
- Demonstrated experience in managing integrated campaigns, marketing budgets and measurable business outcomes.
- Experience in leading teams and working with cross-functional stakeholders, agencies and external partners.

Technical and Functional Skills Requirements

Mandatory

- Solid expertise in marketing strategy, brand management, growth and performance marketing.
- Hands-on experience with GA4, Google Ads, Meta Ads, SEO/SEM, social media, CRM and MarTech platforms.
- Strong understanding of marketing analytics and key metrics, including ROI, ROAS, CAC, conversion and attribution.
- Working knowledge of customer lifecycle management, segmentation, marketing automation and AI-enabled marketing tools.
- Proficiency in MS Excel and PowerPoint for performance reporting, dashboards and business presentations.

Preferred

- Exposure to Power BI, Tableau or Looker Studio and advanced marketing analytics.
- Knowledge of CRO, A/B testing, personalisation, WhatsApp/email marketing and online-to-offline customer journeys.
- Experience applying AI to content optimisation, automation, personalisation and customer insights.

Qualification

- MBA/PGDM in Marketing, Business Management or a related discipline is preferred.

📌 Marketing Manager (Pune)
🏢 udChalo
📍 Pune