Samadhan Group Department: Digital Marketing
Experience Required: 2+ Years
Employment Type: Full time | Work from Office

Samadhan Group is a leading social enterprise committed to promoting entrepreneurship, skill development, and self-employment across India. With a growing digital presence and a diverse portfolio of brands, government initiatives, and business campaigns, Samadhan Group focuses on creating meaningful digital communication that drives awareness, engagement, and measurable impact.

We are looking for a creative, analytical, and results-driven Social Media Strategist to join our Digital Marketing team in Noida.
The ideal candidate should have a strong understanding of social media branding, content strategy, audience psychology, and organic growth. This role involves developing and executing social media strategies for multiple brands and projects while ensuring that every piece of content aligns with the brand's objectives and audience.
We are looking for someone who can think beyond posting content, identify trends, build engaging content strategies, and translate creative ideas into measurable results.

Social Media Strategy & Planning
Develop and implement social media strategies aligned with brand objectives and target audiences.
Plan monthly content calendars, content pillars, and platform-specific campaigns.
Identify opportunities to increase organic reach, engagement, brand visibility, and audience growth.
Build differentiated strategies for multiple brands, clients, and campaigns.
Content Strategy & Creative Direction
Conceptualize engaging content ideas, reels, campaigns, and storytelling formats.
Review scripts, captions, creative copy, and social media content to maintain quality and brand consistency.
Develop platform-specific content strategies for Instagram, Facebook, YouTube, and LinkedIn.




Collaborate with content writers, graphic designers, video editors, and other creative team members.
Branding & Audience Engagement
Develop and maintain a consistent brand identity, tone of voice, and communication strategy across platforms.
Understand audience interests, behavior, and engagement patterns to create relevant content.
Identify trending formats and opportunities for innovative, shareable content.
Build strategies that strengthen brand recall and audience communities.
Research & Performance Analysis
Conduct competitor analysis, industry research, and social media trend analysis.
Monitor social media performance, including reach, engagement, follower growth, views, and conversions.
Prepare performance reports with actionable insights and recommendations.
Continuously optimize content strategies based on performance data.
Coordinate with internal creative and execution teams to ensure timely delivery of content.
Present content plans, campaign ideas, and performance reports.
Ensure multiple social media projects are managed efficiently without compromising quality.
Minimum 2 years of proven experience in social media strategy, content planning, or social media management.
Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
Demonstrated knowledge of organic growth strategies, social media algorithms, and content trends.
Experience managing multiple brands, clients, or social media accounts.




Strong creative thinking, storytelling, and content ideation skills.
Ability to analyze social media metrics and translate insights into effective strategies.
Proficiency in Meta Business Suite, Instagram Insights, and YouTube Studio.
Strong Hindi content-writing and proofreading skills, along with good English communication skills.
Previous experience with a digital marketing agency or social media agency.
A portfolio showcasing successful social media campaigns, content strategies, branding projects, and measurable results.
Experience developing viral or high-engagement organic content.
Experience independently building or managing a personal social media page, Instagram account, or YouTube channel with demonstrated organic growth will be an added advantage.
We value individuals who are creative, proactive, curious, and passionate about digital storytelling.
Understands why content works, not just what is trending.
Takes ownership of social media growth and performance.
Can balance creativity, brand communication, and business objectives.
Work on diverse brands, entrepreneurship initiatives, and high-impact campaigns.
Gain exposure to large-scale government and industry-focused digital projects.
Collaborate with a multidisciplinary creative and marketing team.
Take ownership of social media strategy and contribute directly to brand growth.
Opportunity to experiment with innovative content formats and digital campaigns.
Interested candidates can share their updated resume and portfolio , including examples of social media pages managed, content strategies developed, and measurable campaign results.
Position: Social Media Strategist
Experience: 2+ Years
Employment Type: Full-Time, On-Site

📌 Social Media Executive - Marketing Agency (Noida)
🏢 Samadhan Group
📍 Noida