We are hiring for Performance Marketing Manger at RISE Infraventures Limited.
Experience: 4-5 years
We are seeking a data-driven Meta and Google Ads Specialist to plan, launch, optimise, digital campaigns for real-estate projects. The person will be responsible for generating high-quality leads for residential and/or commercial properties, improving cost per lead, increasing site-visit bookings, and supporting the sales team with accurate campaign and lead-performance insights.

The ideal candidate should have hands-on experience with Meta Ads Manager, Google Ads, lead-generation funnels, landing pages, CRM integrations, conversion tracking, remarketing, and real-estate advertising compliance.

Plan and execute paid campaigns on Meta platforms, including Facebook and Instagram, for property launches, inventory sales, open houses, site visits, and remarketing.

- Create and optimise Google Search, Display, YouTube, Performance Max, Demand Gen, and remarketing campaigns based on business objectives.
- Generate leads through instant forms, landing pages, WhatsApp, call campaigns, and website enquiry forms.




- Work with the sales team to understand lead quality, site-visit status, booking conversions, objections, and follow-up gaps.
- Create and test audience strategies, keywords, ad copies, property creatives, videos, carousels, lead forms, and landing-page messaging.
- Manage negative keywords, search terms, bid strategies, budgets, geographic targeting, and competitor campaigns in Google Ads.
- Coordinate with website, CRM, and sales teams to ensure leads are captured accurately and assigned quickly.
- Build remarketing campaigns for website visitors, video viewers, lead-form openers, old leads, and prospects who have not booked a site visit.
- Analyse lead quality by campaign, source, ad set, keyword, location, project, and sales outcome.
- Ensure campaigns comply with Meta and Google advertising policies, especially housing-related requirements.
- Keep updated with changes in Meta Ads, Google Ads, analytics, conversion tracking, and real-estate lead-generation practices.

📌 Head of Performance Marketing and CRM (Bengaluru)
🏢 RISE Infraventures
📍 Bengaluru