Experience: 4–5 years Reporting to: D2C Manager /Senior Manager - Growth

We are looking for a CRM Executive to manage customer retention and lifecycle marketing across WhatsApp, email and other relevant customer communication channels.

The role will focus on driving repeat purchases, customer engagement and retention-led revenue through customer segmentation, campaign execution, automated flows and performance analysis.

Key Responsibilities CRM Campaign Planning & Execution

Execute CRM campaigns across WhatsApp and email for current launches, restocks, festive events, promotions and seasonal collections.

Maintain a structured CRM calendar aligned with the overall marketing and D2C calendar.

Coordinate with creative and content teams for campaign copy, creatives and approvals.

Support customer reactivation and repeat purchase initiatives.

Automations & Lifecycle Marketing

Ensure communication is relevant, timely and consistent with brand guidelines.

Monitor automation performance and identify opportunities for improvement.

Data Analysis & Reporting





Prepare weekly and monthly CRM performance reports.

Analyse campaign performance and recommend improvements in segmentation, timing, frequency and messaging.

Platform & Database Management

Work with CRM platforms such as Contlo, Klaviyo, WebEngage or equivalent tools.

Maintain customer database hygiene, audience segmentation and campaign accuracy.

Ensure customer communication follows applicable consent and data privacy requirements.

4–5 years of hands-on experience in CRM, retention marketing or lifecycle marketing.

- Practical experience executing WhatsApp and email campaigns.
- Working knowledge of CRM platforms such as Contlo, Klaviyo, WebEngage or equivalent.
- Proficiency in Excel/Google Sheets and campaign reporting.
- Experience in D2C, fashion, lifestyle or consumer brands preferred.

CRM-attributed revenue.

Customer reactivation and win-back performance.

Automation performance.

Database hygiene and customer opt-out management.

📌 CRM Executive - Support (Delhi)
🏢 House of Chikankari
📍 Delhi