ABOUT THE TEAM We are building a high-performance Revenue & Marketing pod — a geography-focused business unit that owns end-to-end top-line and bottom-line delivery for an assigned state or cluster. The pod operates like an autonomous business unit: defining local strategy, executing marketing and growth plans, running platform operations, and generating the consumer insights that drive every commercial decision.
Every person in this pod owns outcomes — revenue, margin, platform health, or market intelligence. If you are commercially driven, data-fluent, and thrive in a rapid-moving execution environment, this team is built for you.
Track P&L; on a weekly and monthly basis — identify gaps early and course-correct with data

- Drive revenue growth through a mix of new user acquisition, base reactivation, and improved margin per transaction
- Identify and unlock new revenue opportunities — brand partnerships, channel monetisation, and promotional levers

~ Plan and execute user acquisition campaigns to drive installs and first-order conversions at efficient CAC

- Design and run CRM, push notification, and in-app messaging campaigns to improve repeat purchase frequency
- Execute on-app promotions, deal constructs, offer panels, and sale events — end-to-end, accurately and on time
- Market Intelligence & Consumer Insights
- Build and maintain a revenue intelligence framework covering consumer spending patterns, competitive pricing, and category growth
- Lead quantitative research: cohort analysis, pricing elasticity studies, and transactional data mining
- Conduct qualitative research: consumer focus groups, in-depth interviews, and retailer feedback sessions




- Produce competitive intelligence reports — share of wallet, competitor activity, and whitespace opportunities
- Generate data-backed demand signals for new SKUs and assortment decisions

~ Own platform revenue health KPIs: availability rate, catalogue fill, listing quality, order completion, and RTO

- Coordinate with Supply Chain and Inventory teams to ensure stock availability ahead of activations
- Run weekly sales trend and insights analysis to identify performance gaps and activation opportunities
- Translate complex data into clear, commercially actionable narratives for business decisions

2–6 years of experience in one or more of: revenue management, performance marketing, trade sales, consumer insights, e-commerce operations, or P&L-owning; commercial roles

- Strong commercial acumen — ability to connect marketing and operational actions directly to revenue and margin outcomes
- Data fluency: comfortable with Excel, SQL, BI tools (Tableau, Looker, or equivalent), and building dashboards or revenue models
- Experience working cross-functionally across Brand, Supply Chain, Product, and Marketing teams
- Prior experience in a geography or zonal business role in e-commerce, Q-commerce, FMCG, or consumer tech

Exposure to CRM platforms, push notification tools, or on-app promotion management dashboards
Experience with qualitative research methodologies: Basic knowledge of Python or R for data processing and analysis
Proficiency in regional language(s) of the assigned state — advantage for primary research and on-ground activation
Competitive compensation — reviewed based on role level, experience, and fitment
Direct ownership of business outcomes from Day 1 — revenue, margin, or market intelligence

📌 Revenue Analysis Manager (Bengaluru)
🏢 Purplle.com
📍 Bengaluru