Performance Marketing Manager – E-commerce & Marketplace Company: Experience: 5–8 years
Department: Digital Marketing

Bookscape is an online bookstore and part of Repro India Limited, offering 8 million+ authentic titles across Indian and international publications, including fiction, non-fiction, academic, children's and regional books. With an extensive product catalogue and ambitious growth plans, performance marketing plays a critical role in our business.

We are looking for a hands-on Performance Marketing Manager to own and scale revenue through Google Ads and Meta Ads.
Unlike conventional D2C advertising, our business requires managing a catalogue of millions of titles, varying customer demand, multiple product categories, price points and margins.
This is an execution-led role with strategic and commercial accountability, not merely campaign monitoring or agency management.

Performance Marketing & Revenue Growth
Own Google Ads and Meta Ads end to end, including planning, execution, optimisation, and revenue delivery.
Develop scalable acquisition strategies across Search, Shopping, Performance Max, Meta catalogue, and Advantage+ campaigns.
Identify opportunities to grow revenue, acquire new customers, and improve profitability.
Plan and execute seasonal campaigns, offers and category promotions.
Develop advertising strategies for a catalogue containing millions of SKUs.
Segment products by category, publisher, demand, margin, price band, availability, and historical performance.
Manage Google Merchant Centre and Meta Commerce Manager catalogue health.
Optimise feed attributes, custom labels, supplemental data sources, product eligibility, and disapprovals.
Improve the proportion of commercially relevant products receiving effective advertising coverage.




Google Ads Management
Manage Search, Shopping and Performance Max campaigns independently.
Optimise bidding, budgets, listing groups, asset groups, search intent, and relevant exclusions.
Monitor branded versus non-branded performance and product concentration.
Manage Meta campaigns covering prospecting, catalogue advertising, dynamic remarketing, and Advantage+ solutions.
Build relevant product sets, audience strategies, and creative testing plans.
Improve new-customer acquisition while managing repeat-customer and remarketing performance.
Collaborate with the creative team on high-performing advertising formats and messaging.
Assess performance beyond platform-reported ROAS, considering attribution and incremental value.
Analytics, Profitability & Planning
Own monthly and quarterly advertising budgets, revenue forecasts, and growth plans.
Analyse campaign performance, identify issues and implement corrective actions.
Reconcile advertising-platform reporting with GA4 and backend business data.
Work closely with technology, catalogue, merchandising, analytics, and creative teams.
Identify and resolve product feed, tracking, landing page, website speed, and conversion issues.
Understand the impact of product-page quality, website accessibility, and customer experience on paid performance.
Maintain campaign documentation, optimisation history,



testing learnings, and operating processes.
Guide agencies, freelancers or junior team members when required.

Required Skills & Experience

5–8 years of performance marketing experience, with substantial hands-on Google Ads and Meta Ads ownership.

- At least 3 years of relevant e-commerce, marketplace, or large-catalogue retail advertising experience.
- Strong practical knowledge of Google Shopping, Performance Max, Search and Google Merchant Centre.
- Experience with large product feeds, custom labels, catalogue segmentation, and product eligibility.
- Experience managing substantial monthly advertising budgets, preferably 20 lakh or above.
- Strong Meta catalogue advertising experience, including energetic ads, Advantage+ and remarketing.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API and conversion tracking.
- Strong Excel/Google Sheets skills and an analytical approach to campaign optimisation.
- Experience handling catalogues of 1 lakh+ SKUs.

Background in large e-commerce retailers, marketplaces or agencies managing high-SKU retail accounts.
Experience with feed-management platforms, feed automation, and large-scale product reporting.
Knowledge of Looker Studio, SQL, or Apps Script.
Familiarity with CRM-driven remarketing and customer lifecycle marketing.
Google Ads and Meta certifications.
Experience with books, publishing, education, or other long-tail product categories.

The ideal candidate can understand a large and complex product catalogue, identify commercial opportunities, work independently across Google and Meta, solve technical challenges and convert advertising investments into sustainable business growth.

📌 Head of Performance Marketing and CRM (Noida)
🏢 Repro India
📍 Noida