Description and Requirements

AI first marketing approach and thinking across all facets of marketing
End to End Marketing Campaign Planning for India smartphone products - launch, LCM till PLC end
Support media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B
Develop and execute social media, PR, always on AI/LLM optimization, always on KOL and co marketing plans across all potential partners
Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
CRM and own media management (website, social platforms etc.)
Develop and monitor campaign budgets
Management and coordination with all relevant internal (Finance, SCM, eCom,



Product, Retail and Category - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner, retail / social / AEO agencies)
Drive and deliver on business leads, brand and marketing funnel metrics that enable and results in final sales metrics
Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
Collaborate with agencies and other vendor partners to ensure brand deliverables

#MBG

📌 Director of CRM Marketing (Gurugram)
🏢 Lenovo India Private
📍 Gurugram