Role Sminetech is hiring a Senior Marketing Executive to run its marketing end to end. The role covers the website, search, LinkedIn (organic and paid), email, content and events, and its job is to turn that marketing into qualified enterprise leads.
It delivers site reliability engineering (SRE), cloud, AI, managed services and Global Capability Centre (GCC) set-up for banks, financial institutions and other enterprises. This is the first dedicated marketing role at Sminetech. That includes a 30-page website, a blog published 2–3 times a month, LinkedIn and email campaigns. A marketing automation platform (Crescent) for SEO, content approval, LinkedIn and email is already in place for you to run.
Key responsibilities Website and search (SEO)

- Review the website every quarter: structure, navigation, page copy, calls to action and lead forms.
- Manage Google Search Console and Bing Webmaster Tools: indexing requests, sitemaps, crawl errors and coverage.
- Keep technical SEO healthy: meta tags, structured data, page speed, mobile layout and accessibility.
- Google Business Profile, Bing Places and business directories.
- Build quality backlinks through guest articles, directory listings and partner sites.

LinkedIn

- Plan and publish company-page posts, at least 3 a week.
- Run LinkedIn paid campaigns: audiences, creative, budget pacing, lead-gen forms, A/B tests and cost-per-lead reporting.

Email marketing

- Build and run email nurture sequences and newsletters for target accounts.
- Keep lists clean and verified, and follow anti-spam and data-protection rules (CAN-SPAM, GDPR, India's DPDP Act).
- Content
- Write and commission blogs, long-form articles, case studies, whitepapers and service-page copy.
- Run a 2–3-post monthly blog calendar from keyword research through to publishing and promotion.




- Keep every piece in Sminetech's brand voice: technology consulting, written for senior leaders.

Events and webinars

- Research and shortlist industry events, conferences and award entries in the target markets, with a cost-benefit view for each.
- Plan and run webinars and roundtables from topic, speakers and promotion through to follow-up.
- Prepare event material (stand content, brochures, presentation decks) and follow up on leads within 48 hours.

Send a monthly marketing report covering traffic, rankings, leads by source, campaign spend and pipeline influenced.
• Keep tasks and approvals current in the marketing platform.

Skills and experience Must have

- 3–7 years in B2B marketing, with at least 2 years owning SEO and content.
- Hands-on with Google Search Console, Google Analytics 4 and at least one SEO tool (Semrush, Ahrefs or similar).
- Has run LinkedIn paid campaigns with a budget and reported cost per lead.
- Has built email campaigns or sequences in a marketing automation tool.
- Excellent written English. Can write a 1,200-word article for senior leaders and edit others' drafts.
- Comfortable editing website pages: CMS or basic HTML/CSS, meta tags and redirects.
- Experience marketing IT services, cloud, SRE or GCC offerings to the BFSI sector.
- Experience reaching buyers in the US, Europe, Australia or the Middle East.
- Design skills in Canva or Figma for social posts and event material.
- Working knowledge of structured data, Core Web Vitals and AI-driven search.
- Degree in marketing, communications or a related field; an MBA is a plus.

Working arrangement and how to apply • Hybrid: 2 days a week in the office, 3 remote. Travel to occasional events.
• Compensation: competitive, based on experience.

Include 2–3 samples of your work, such as a blog post, a campaign you ran with its results, or an SEO improvement you led.

📌 Events Marketing Specialist- Remote (Thane)
🏢 Sminetech Solutions
📍 Thane