Lead the Consumer Media & Advanced Analytics function, supporting commercial decision-making through media measurement, attribution, and advanced analytics.
Lead expansion of Direct-to-Consumer (DTC) Media Analytics, including audience segmentation, campaign measurement, and media performance optimization.
Drive advanced analytics initiatives leveraging AI, machine learning, predictive analytics, and data science to enhance commercial decision-making.
Partner closely with cross-functional stakeholders including Marketing, Media Agencies, Sanofi GTMC teams, and U.Commercial Insights & Analytics leaders.
Deliver actionable insights related to promotional spend, brand performance, customer engagement, and investment optimization.
Ensure high-quality analytical outputs while developing scalable processes and best practices for the team.

8+ years of experience in Marketing Analytics, Media Analytics, Commercial Analytics, or Advanced Analytics.

- Strong experience in Marketing Mix Modeling (MMM), promotional spend analysis,



media measurement, and campaign effectiveness analytics.
- Exposure to DTC media channels, audience analytics, and media performance measurement is highly preferred.
- Minimum 2+ years of people management experience with demonstrated ability to lead and develop teams.
- Experience managing analytics projects while remaining hands-on with data analysis and business problem solving.
- Pharmaceutical industry experience is preferred; candidates from Biotech, OTC, FMCG, Consumer Healthcare, or Consulting backgrounds may also be considered.
- Solid technical expertise in advanced analytics, data science, predictive modeling, and analytical tools.
- Excellent communication and stakeholder management skills, particularly in global and cross-functional environments.
- Bachelor's degree required; MBA preferred. PMP certification is a plus.

📌 Communications and Media Coordinator (Secunderabad)
🏢 Regeneron
📍 Secunderabad