Key Responsibilities:1. Implementation & Architecture:- Lead the architecture and end-to-end implementation of Adobe Analytics and Adobe Launch / Experience Platform Launch (Tags) across web and mobile app ecosystems.- Define and maintain technical measurement frameworks, including Data Layer specifications (EDDL), eVars, props, events, classification hierarchies, and processing rules.- Collaborate closely with front-end engineering teams (JavaScript, React, Native Mobile) to validate and debug data layer implementations using Adobe Experience Platform Debugger and proxy tools (Charles / Fiddler).2. Consulting & Stakeholder Management :- Act as the subject matter expert (SME) for digital analytics, translating complex business objectives into scalable analytics tagging strategies.- Partner with product managers, marketing leads, and executive stakeholders to define KPIs and deliver insight-driven dashboards in Workspace.- Conduct regular training sessions for client/internal teams to drive self-serve analytics adoption.3. Advanced Insights & Attribution :- Build advanced segmentations, calculated metrics, attribution models, and cohort analysis in Adobe Workspace to uncover deep user behavior insights.- Set up automated reporting, anomaly detection rules, and alert systems to track performance deviations across key conversion funnels.4.



Enterprise Integrations & Optimization :- Integrate Adobe Analytics with adjacent Adobe Cloud solutions (Adobe Target, Adobe Experience Manager, AEP / CJA, Adobe Campaign/Audience Manager).- Ensure data privacy and compliance standards (GDPR, CCPA, consent management platforms) across all tagging setups.Technical & Professional Skills :- Core Analytics Platform: 8+ years of hands-on experience with Adobe Analytics (Omniture) and Adobe Launch / Tags.- Tag Management & Data Layers: Deep expertise in Event-Driven Data Layer (EDDL) architecture, custom JavaScript tagging, and tag manager configurations.- Debugging Tools: Proficient in using Charles Proxy, Fiddler, network tab, and Adobe Debugger for data validation.- Integrations: Experience integrating Adobe Analytics with Adobe Target (A/B testing) and AEM.- Exposure to Customer Journey Analytics (CJA) or AEP is a strong plus.- Web Technologies: Solid understanding of HTML5, JavaScript (ES6+), Single Page Applications (SPAs like React/Angular/Vue), and REST APIs.- Data Visualization: Mastery in creating custom dashboards, freeform tables, flow diagrams, and fallout reports within Adobe Analysis Workspace.Qualifications :- Bachelor's or Master's degree in Computer Science, Information Technology, Statistics, Business Analytics, or a related quantitative field.- Adobe Certified Expert (ACE) or Adobe Certified Master (ACM) in Adobe Analytics / Adobe Launch is highly preferred. (ref:hirist.tech)

📌 VML - Senior Adobe Analytics Consultant - Customer Journey Map (Noida)
🏢 VML
📍 Noida